| Titre | Test Kitchen by Taco Bell |
| Agence | Deutsch |
| Campagne | Test Kitchen by Taco Bell |
| Annonceur | Taco Bell |
| Marque | Taco Bell |
| Date de première diffusion/publication | 2017 / 4 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. WAIT RESERVATIONS FOR FAST FOOD? With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant. RESERVATIONS SOLD OUT IN JUST 34 SECONDS Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work). VIP ACCESS NEXT LEVEL INNOVATION Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Pete Favat |
| Designer | Joo Woo |
| Maison de production | Steelhead |
| Réalisateur | Rob Cleary |
| Producteur | Christoph Kauffman |
| Producteur, agence | Vic Palumbo |
| Producteur, agence | Steven Frailey |
| Producteur, agence | Laura Furney-Howe |
| Producteur, agence | Shacole Hamlett |
| Producteur, agence | Paul Roy |
| Producteur, agence | Taylor Donaldson |
| Producteur, agence | Dan Sweeney |
| Equipe créative | Vince Feliciano |
| Equipe créative | Josh Cassidy |
| Directeur de la création | Brett Craig |
| Directeur de la création | Guto Araki |
| Producteur | Lindsay Najdovski |
| User Experience Designer | Richard Stewart |
| User Experience Designer | Corey Newhouse |
| Interface Design | Cris Strittmatter |
| Interface Design | Delphine Lin |
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