Volkswagen - "True VW"

AlmapBBDO

AlmapBBDO São Paulo, Brésil

Awards

12535

Marque: Volkswagen
Pays: Brésil

Annonceur: Volkswagen

Titre	True VW
Agence	AlmapBBDO
Campagne	True VW
Annonceur	Volkswagen
Marque	Volkswagen
Date de première diffusion/publication	2019
Secteur d'activité	Voitures
Philosophie	We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Type de média	Digital
Longueur	93 seconds
Marketing Director	Fábio Souza
Marketing Director	Gustavo Schmidt
Marketing Director	Helena Bonesio
Marketing Director	Leandro Ramiro
Equipe média	Fabio Urbanas
Equipe média	Lucas Gilardino
Equipe média	Mariela Fernanda Barreira
Equipe média	Mayby Santos
Equipe média	Thiago Grassmann Gonçalves
Chef de groupe	Christiano Bock
Chef de groupe	Mariana Nanes
Chef de groupe	Samia Derbas
Responsable de la création	Luiz Sanches
Directeur de la création	André Gola
Directeur de la création	Pernil
Directeur de la création	Bruno Prosperi
Directeur de la création	Keka Morelle
Directeur de la création	Marcelo Nogueira
Equipe créative	Bruno Anibal
Equipe créative	Francis Alan
Equipe créative	Giba Mendes
Equipe créative	Gustavo Tasselli
Producteur, agence	Aline Afonso Silva
Producteur, agence	Diego Villas Boas
Producteur, agence	Rafael Miranda de Azevedo
Producteur, agence	Vera Jacinto
Maison de production	AMadre
Producteur exécutif	Fabio Galvão de Freitas
Producteur	Fabricio Perrella
Animation	Iande Ribeiro
Sociéte de création sonore	Punch Audio Sao Paulo
Sound Designer	Cristiano Pinheiro
Sound Designer	Mateus Polati
Sound Designer	Lili D. Aragoni
Sound Designer	Carol Oliveira
Sound Designer	Cristiane Oliveira
Sound Designer	Karina Coviello