Gilles Fichteberg
Cofondateur at Rosapark, Paris
Paris, France
TitreWhere's my sock ?
Agence
Campagne Where's my sock ?
Annonceur Monoprix
Marque Monoprix
Date de première diffusion/publication
Secteur d'activité Détail, distribution, chaînes de restaurants
Philosophie To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?'
In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate.

The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair.
Type de média Télévision
Longueur
Brand Manager
Brand Manager
Brand Manager
Brand Manager
Co-Founders
Co-Founders
Co-Founders
Directeur de création
Directeur de création
Associate Manager
Account Director
Head of Digital Strategy
Account Manager
Concepteur / rédacteur
AD
Strategic Planner
TV Producer
TV Producer
PR
PR
Production
Director

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