I enjoy strategy, data, ideas, effectiveness and innovation. The company that I have led the Strategy Office for, across MENA, has been consistently ranked among the top agencies in the world for its effectiveness and strategic thinking during my leadership.
I'm inquisitive about people - their differences, attitudes and beliefs. The challenge of finding THE right solution for businesses makes me tick. The joy of helping people and brands be happier, excites me.
Possessing strategic leadership, integrated communications, and management experience spanning MEA and Asia, I enjoy all things Strategy - Business and Data Analysis, Brand, Content and Digital Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management.
As a fan of math and data, I love solving problems and don't hesitate to challenge the status quo. I enjoy being creative! And being practical with technology. I'm anti-theory. I like making ideas happen.
I've worked on Finance, Insurance, Telecommunications, FMCG, Luxury, Travel & Tourism, Retail, Automotive, Petroleum, Entertainment, Real Estate brands across MEA and Asia-PAC., such as HSBC, HSBC Amanah, Coca-Cola, Emirates NBD, Emirates Islamic, Mastercard, Sony, Nokia, J&J, Kraft, Nestle, Kit Kat, Ford, Arla Foods, L'Oreal, Nike, Harvey Nichols, Majid Al Futtaim, ALDAR, Microsoft, AstraZeneca, al hilal bank, Ferrari World, Shell, Egypt Tourism Authority, Saudi Telecom Company (STC), SABB, SABB Amanah, Ooredoo, Aspire, Orange, Boubyan Bank, Bank Muscat, Meethaq, Castrol, Unilever, Hindustan Petroleum, Exide, Marico, and Taj Hotels, among others.
The work has enhanced the agencies' reputation across Webby's, Cannes, Effies, Jay Chiat Awards, NYF, D&AD, Andy's, Clios, Midas, WARC, Dubai Lynx, One Show and LIA, among others. And today, I'm the most awarded strategist from MENA.
Aside from work, I write songs, I direct films and I volunteer with ideas to help solve societal problems as an individual through my own personal venture. I am an international speaker. And I coach agencies and brands on creativity and marketing.