Tahaab Rais
Regional Head Of Planning at FP7
Dubai, Emirats Arabes Unis
TitreA Dad's Job
Agence
Campagne A Dad’s Job
Annonceur Home Centre
Marque Home Centre
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Synopsis “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day.
Philosophie So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads.
Problème Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face.
Type de média Film Web
Longueur
Maison de production
Head of Marketing
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Regional executive creative director
Regional executive creative director
Head of Strategy
Directeur de création
Concepteur / rédacteur
Group Account Director
Directeur de création
Concepteur / rédacteur
Directeur artistique
Concepteur / rédacteur
Responsable de budget agence
Concepteur / rédacteur
Producteur exécutif
Réalisateur
Responsable de la production
Producteur
Monteur
Post production
Compositeur de musique
Coordinateur de production

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