Tahaab Rais
Chief Strategy Officer Middle East & Turkey at Publicis Groupe
Dubai, Emirats Arabes Unis
Titre47 Seconds
Campagne 47 Seconds
Annonceur Logi Energy
Marque Logi
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Synopsis The daughter is a symbol for Lebanon, with her condition deteriorating progressively, with every electricity cut. The father is a symbol for the Lebanese people, screaming and pleading for help, with every electricity cut, but there no oneresponds, just like no one’s coming to Lebanon’s aid in the electricity crisis.
The environment's design in the film transports viewers to a typical hospital in the most afflicted parts of Lebanon. The lights and the colours add to the bleakness of the reality being faced.  The camera movement is slow and tedious - almost haunting. The lens feels like we are in the 70-80’s (Lebanon today).
After revealing its purpose,the film directspeople to a website where they can know more about the initiative and sign a petition. The goal of the petition is to gain complete transparent access to updates on parliamentary discussions in the electrical sector, and to pressure the newly elected Lebanese parliament to solve the electricity crisis.
Philosophie A new film from Lebanon by LOGI, Lebanon’s energy initiative encapsulates 47 seconds of helplessness, pain, uncertainty, desperation, loneliness and losing hope, for a much-needed cause.
It’s a painful and genuine depiction of the reality faced by the Lebanese people who have been deprived of their right to power. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity and power cuts for 47 years, till date.
Type de média Digital
Marché Liban
Bande son Descent
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