Khia (K.) Banks

Khia (K.) Banks ((K.))

Independent Omni-Channel Producer | Project Manager at K. Banks Creative
Greater Atlanta Area, Etats-Unis

A propos


Independent Omni-Channel Campaign Producer | Project Manager supporting agencies, vendors, and clients that require broadcast, digital, social media productions as well as SaaS, web & marketing project support. 14+ years experience working agency side, client side, as well as B2C and B2B. Client list include: IBM Watson, NASCAR, The Weather Company, Geico, Shell, Ford, Transamerica, USMC, UPS, GA Lottery, FEMA, Atlanta Falcons, & more.

Expérience par secteurs

Postes

Independent Omni-Media Producer | Project Manager
Freelance
Etats-Unis
October 2012 - Actuellement ici (7 ans 11 mois)
Independent Omni-Media Campaign Producer | Project Manager supporting agencies, vendors, & clients that require broadcast, digital, social media productions as well as SaaS, web & marketing project support. 14+ years experience working agency side, client side, B2C, and B2B. Client list includes IBM Watson, NASCAR, The Weather Company, Geico, Shell, Ford, Transamerica, USMC, UPS, GA Lottery, FEMA, Atlanta Falcons, & more.

• Head of Brand Creative Production for IBM/TWC, in charge of department budget, digital project management, and streamlining the production & project process to increase efficiency and output.
• Managed the operations of digital production to ensure that volume, cost, and quality standards are achieved. Facilitating the technical and content objectives for assigned projects, as well as scoping projects, and managing projects from inception through completion.
• Worked closely with creative and product development teams and creative directors to meet client expectations on time and within budget.
• Handled all aspects of multi-million dollar client productions from conception, scouting, casting, set design and filming through postproduction, trafficking, and bill reconciliation.
• Managed multi-million dollar digital product launches and projects across multiple departments and stakeholders using Agile.
• Co-Created and managed national campaigns for multiple large corporations such as Geico, Bayer, UPS, Coca-Cola, Verizon Wireless, USMC, FEMA. Transamerica, and Shell resulting in record-breaking numbers and leads.
• Worked with national, regional, and local clients with budgets ranging from pro-bono to multi-million dollar.
• Supervised the creation of products and productions ranging from wireframes, storyboards/treatments, design, UI, compositions as well as selecting pre and post production teams.
• Cost-effectively sourced, selected, and negotiated contractors, freelancers and vendor contracts to help fit within and under client budgets.
Executive Producer | Project Manager
IBM Watson
Etats-Unis
February 2017 - June 2018 (1 an 4 mois)
As Lead Project Manager and Executive Producer for IBM Watson Content & IoT Platform, I performed the following tasks on many accounts ranging from The Weather Company, IBM Watson Data Kits & IBM Watson Advertising:
• Managed multiple successful digital product launches for The Weather Company consumer product apps and social media campaigns.
• Created multiple teasers and launch videos for IBM including Watson Advertising, NASCAR Partnership and Watson Data Kits.
• Ensured that work was conducted in compliance with professional standards and met quality and timeline metrics.
• Established and oversaw vendor and contractor relationships.
• Conducted weekly creative sessions that included planning, coordinating, and directing campaigns for internal clients.
• Managed department overhead budget as well as individual project budgets, communicated deviations from budget projections and propose solutions for budget deviations.
• Served as primary project contact with clients and vendors to ensure communication is maintained and schedules are adhered to.
• Partnered with other project managers to initiate improvements to enhance the efficiency and the quality of the work performed on assigned projects.
• Planned, tracked and managed all activity throughout the project life cycle, including deliverables in accordance with the project scope.
• Developed project plans, timelines, status reports and communicated with all applicable team members in and outside the organization.
• Promoted effective teamwork among cross-functional teams and provided day to day breakouts of direction for core team & met with team members on a regular basis to ensure project milestones were met.
• Collected information and provided input to managers on team performance against contract, customer expectations and project baselines.
• Lead problem solving and resolution efforts. Provided proactive and creative recommendations on how to meet goals and handle identified risks and deviations.
Senior Integrated Producer
Atlanta, Etats-Unis
September 2010 - October 2012 (2 ans 1 mois)
• Handled all aspects of multi-million dollar client productions from conception, scouting, casting, set design and filming through postproduction,
trafficking and bill reconciliation.
• Created national campaigns and documentaries for multiple large corporations such as the United States Marines Corps (USMC), FEMA.
Transamerica, and Shell.
• Produced and recorded countless documentaries, commercials, and PSAs for national, regional, and local clients with budgets ranging from
pro-bono to multi-million dollar.
• Supervised the creation of storyboards, treatments, set design and music compositions as well as selecting casting, directors, crews,
animators, and editors.
• Cost-effectively sourced, selected, and negotiated notable director and vendor contracts to help fit within and under client budgets.
• Managed the operations of digital production to ensure that volume, cost, and quality standards are achieved. Facilitating the technical and
content objectives for assigned web projects, as well as scoping projects, and managing projects from inception through completion.
• Worked closely with teams comprised of writers, art directors, editors, graphic/flash designers, and creative directors to meet client
expectations on time and within budget.
• Collaborated with a large team to produce over 200+ hours of content to completely revamp Marines.com and MarineOfficer.com
• Successfully steered a multi-year on-going website development project that produced a sleek, distinguished brand identity and on-line
presence for Jiffy Lube complete with multiple interactive games centered around product information
Creative Production Manager / Integrated Content Producer
New York, Etats-Unis
May 2008 - September 2010 (2 ans 4 mois)
• Managed the operations of digital production to ensure that volume, cost, and quality standards are achieved. Facilitating the technical and content objectives for assigned web projects, as well as scoping projects, and managing projects from inception through completion.
• Worked closely with teams comprised of writers, art directors, editors, graphic/flash designers, and creative directors to meet client expectations on time and within budget.
• Successfully steered a multi-year on-going website development project that produced a sleek, distinguished brand identity and on-line presence for both Ford Motors, Atlanta Falcons, with multiple interactive games centered around product information.
• Created 3 NCAA fan-driven websites complete with interactive quizzes, wallpaper and ringtone downloads, photo retrieval, which generated additional leads for NCAA advertising partners.
• Responsible for all aspects of planning guerilla marketing and special events for the client’s campaign. Also responsible for all Ford Partnership event elements, selection of product specialist spokesmodels and the production at the events, as well as any associated contract negotiations with National Football League Teams and Southeast Conference Football Teams and all associated talent fees and schedules.
• Conceptualized and produced interactive games, kiosks, and tents to help create a personal one on one experience with product consumers.
• Campaign mediums consisted of creating, writing, and producing monthly print, digital, radio, and television advertisements.
• Served as a key support person in the department, with a primary focus on the preparation, production, and distribution of assets for quality results. Established management policies, production schedules, and operating budgets for production

Formation

Bachelor of Science - BS in Mass Communication/Media Studies

2000 - 2004 (4 ans)
Other activities: Channel 97 Director, Spanish Club Studied Abroad in Segovia, Spain for 2 month at the Colegio Universitario De Segovia (May and June of 2003).

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