EDF - "Episode 17 - T’es sûr… "

Havas Paris

Havas Paris Puteaux, France

Awards

24094

Marque: EDF
Pays: France

Annonceur: EDF

Titre	Episode 17 - T’es sûr…
Agence	Havas Paris
Campagne	The ElectRIC saga
Annonceur	EDF
Marque	EDF
Date de première diffusion/publication	2016 / 12
Secteur d'activité	Eau, gaz et électricité
Synopsis	Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively. And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Type de média	Télévision
Longueur	45 seconds
Réalisateur	Eric Judor
Directeur de la communication	Julien Villeret
Director, Brand Management	Catherine Lescure
Responsable de la publicité (annonceur)	Virginie Maillebuau
Responsable de la publicité (annonceur)	Virginie Chambault
Responsable de la publicité (annonceur)	Raphaël de Boishéraud
PDG	Agathe Bousquet
Directeur associé	Aurélien Pernot
Directeur de clientèle	Benjamin Delacroix
Responsable de budget agence	Marie-France Collet
Directeur de la création	Christophe Coffre
Concepteur / rédacteur	Guillaume Blanc
Directeur artistique	Florian Roussel
Producteur TV agence	Virginie Meldener
Producteur	Fabienne Meric-Rougier