| Titre | Book Unique 1 |
| Agence | Fallon |
| Campagne | Book Unique |
| Annonceur | ebookers |
| Marque | ebookers |
| Date de première diffusion/publication | 2018 / 9 |
| Secteur d'activité | Réservations et agences de voyages en ligne |
| Philosophie | Fallon London is letting would-be travellers know that ebookers allows them to book holidays that are as individual as they are in a new television campaign, which ditches cliched holiday tropes in favour of quirky fun. The concept at the heart of the campaign is ‘Book unique’, built on Fallon London’s observation that whatever your passion, thanks to ebookers’ breadth of choice and flexibility, you can book a trip that is as unique as you. This is brought to life via stories of weird and wonderful travellers and the unique holidays they have booked through ebookers, in a fantastical style. In one ad we see a boy who is mad on gladiators taken on a holiday to Rome by his parents, where they can indulge their desire to live like emperors while their son gets some hands-on experience of history. In another spot, a couple who love marine life are able to book an entire trip to Dubai built around their aquatic obsession, right down to staying in a hotel room with a window looking out underwater. The campaign runs on television, out of home, radio and social media starting this September, in Finland and Switzerland. Anonymised data gathered from booked trips after the campaign has launched will be used to inform future communications. |
| Type de média | Télévision |
| Longueur | |
| Marché | Finlande, Suisse |
| Responsable de la création | Chaka Sobhani |
| Directeur de création | Neil Richardson |
| Directeur de création | Ronaldo Tavares |
| Directeur de création | Ricardo Motti |
| Managing Director | Robin Sutherland |
| Head of Brand Communications | Maryse Gauthier |
| Marketing Manager | Leif Neuvonen |
| Directeur artistique | Liam Nicholson |
| Concepteur / rédacteur | Cameron Black |
| Finnish Copywriter | Juha Kivelä |
| Infographiste | Ron Morrison |
| Infographiste | Adrian Britteon |
| Client Service Director | Jo Tauscher |
| Account Director | Thomas Prideaux |
| Planning Director | Olivier Tse |
| Agency Producer | Eleanor-Rose Stamp |
| Director | Jake Dypka |
| Production Co | Independent Films |
| Producer | Sally Llewellyn |
| Editor | Jack Singer |
| Post production | MPC – Grade (Richard Fearon). Online – Prodigious |
| Sound Design | Factory (Dan Beckwith) – UK |
| Sound Design | Prodigious (Michael Powell) – Finland & Switzerland |
| Directeur de la photo | Patrick Meller |
| Media planning/buying | PHD London |
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