| Titre | Film 4 Idents |
| Agence | Saatchi & Saatchi |
| Campagne | Film 4 Idents |
| Annonceur | Direct Line |
| Marque | Direct Line |
| Mise en ligne | Juillet 2020 |
| Secteur d'activité | Assurances, mutuelles |
| Philosophie | In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining. |
| Type de média | Etude de cas |
| Longueur | |
| Maison de production | Rattling Stick |
| Montage | The Assembly Rooms |
| Post production | Framestore |
| Sociéte de création sonore | Factory Studios |
| Responsable de la création | Guillermo Vega |
| Directeur de la création | Dan Treichel |
| Directeur de création | Franki Goodwin |
| Equipe créative | Ryan Price |
| Equipe créative | Harriet Ronn |
| Equipe créative | Barney Spiro |
| Business Leader | Richard Sweetman |
| Directeur de clientèle | Paul McHugh |
| Responsable de budget agence | Juliet Cornick |
| Planneur stratégique | Rui Ferreira |
| Producteur, agence | Marie Hughes |
| Production Supervisor | Isaac Addo |
| Réalisateur | Daniel Kleinman |
| Producteur exécutif | Johnnie Frankel |
| Producteur | Stuart Bentham |
| Monteur | Eve Ashwell |
| Post-production Producer | Helen Hughes |
| Sound Designer | Dan Beckwith |
| Brand Director | Kerry Chilvers |
| Marketing Manager | Kirsty Hoad |
| Manager, Brand Marketing | Emma Taylor |
| Partner | Oli Scargill |
| Business Director | Marine Turner |
| Head of Sponsorship & Events | Chris Fuller |
| Directeur de la production | Rick Chambers |
| Associate Director | Andrew Gifford |
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