| Titre | Little Help |
| Agence | Daehong Communications |
| Campagne | Roly-Poly Donation Box |
| Annonceur | UNICEF |
| Marque | UNICEF |
| Date de première diffusion/publication | 2014 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | People underestimate the power of their little help We all know that millions of children in the world are suffering from starvation and disease. But many of us still don’t know that our little help could save their lives and make them stand up. |
| Philosophie | Roly-polies that stand up by the weight of the coins We created a Roly-poly donation box representing a child who needs our help and place them at many places in Seoul. When people donate their coins into the Roly-polies lying down on the street, the Roly-polies stand up by themselves because of the weight of coins. |
| Résultat | People experienced what their little help could do About 10,000 people have donated their coins and played with our Roly-polies. Also, a number of people share articles and pictures on their SNSes. Roly-poly donation boxes gave people a intuitive motivation to help children in need. |
| Type de média | Etude de cas |
| Longueur | |
| Chief Creative Director | Sunmi Park |
| Open Director | Gunwoong Choi |
| Directeur artistique | Jihyun Im |
| Directeur artistique | Wongi Ryu |
| Contents Director | Simon Lee |
| Digital Creator | Iljin Ko |
| Storyteller | Ahram Shin |
| Consulting Director | Yickhyun Kim |
| Senior Consultant | Dudo Yang |
| Junior Consultant | Juyoung Yang |
| Infographiste | Yerim Heo |