FIAT 500e - "IL FUTURO È BELISSIMO"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brésil

11730

Marque: FIAT 500e
Pays: Brésil

Annonceur: Fiat Chrysler Automobiles

Titre	IL FUTURO È BELISSIMO
Agence	Leo Burnett Tailor Made
Campagne	Release The Lighting
Annonceur	Fiat Chrysler Automobiles
Marque	FIAT 500e
Date de première diffusion/publication	2021 / 9
Secteur d'activité	Petites voitures
Philosophie	- The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range.
Type de média	Digital
Longueur	50 seconds
Responsable de la création	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Directeur de création	Tomas Correa
Concepteur / rédacteur	Dudu Barcelos
Directeur artistique	Fernando Lyra
Directeur artistique	Andre Fukumoto
Content Director	Andreza Aguiar
Content Team	Tamires Soares
Content Team	Gabriela Araujo
Content Team	Pablo Cruz
Content Team	Nayara Keullen
Social Creative	Caique Dantas
Social Creative	Henrique Xavier
Social Creative	Karla Lima
Technology And Digital Director	Denis Gustavo Alves
Digital Project	Pedro Rais
Digital Project	Katia Rosa
Director of Integrated Production	Maria Fernanda Moura
RTV	Luciana Kley
Agency Editing	Álvaro Zanella
Acheteur d'art	Daniel oliveira
Direction commerciale/Conseil client	Fabio Brito
Direction commerciale/Conseil client	Karol Alberti
Direction commerciale/Conseil client	Vitor Borragine
Direction commerciale/Conseil client	Ingrid Sanches
Direction commerciale/Conseil client	Yuri Moraes
Equipe média	Andrea Hirata
Equipe média	Daniela Franco
Equipe média	Katarine Sanches
Equipe média	Victor Nascimento
Equipe média	Laura Andrade
Equipe média	Carol Oliveira
Planning Team	Tiago Lara
Planning Team	Caio Cesar Costa
Planning Team	Murilo Fedele
Planning Team	Jaqueline Tampelli
Planning Team	Doelio Bergamo
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Mariana Dutra
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Camila Rapini
Client Media	Denis Onishi
Client Media	Debora Dauanny
Client Planning	Adriana Girão
Client Planning	Marjorie Kockanny
Maison de production	Santa Transmedia
Réalisateur	Ricardo Mantovanini
Directeur de la photo	Dani Retz
Assistant Réalisateur	Mayara Saldanha
Producteur exécutif	Renata Munaretto
Direction commerciale/Conseil client	Dudi Ciampolini Bourroul
Coordinateur de production	Gabriela Carvalho
Coordinateur de production	Jonas Matos
Production Director	Victor Lombardi
Production Director	Julia Torres
Assistant de Production	Juliana Lima
Post production	Liquor Media
Post Production Coordinator	Alex Campos
Post production	Maria Paula Kemmer
Monteur	Julian Ed
Coloriste	Lucas Silva
Performance Editing	Lucas Brasileiro
Hub	Arka Filmes
Production du son	Quiet City Music + Sound
Music Director	Chris Jordao
Direction commerciale/Conseil client	Xanna D’aguiar
Direction commerciale/Conseil client	Karina Vadasz
Direction commerciale/Conseil client	Ivis Silva
Producteur musical	Chris Jordao
Producteur musical	Darren Solomon
Post-Production audio	Andre Melges
Post-Production audio	Marcos Moretto