Babyshop - "Al Umobuwah - Rename “Parenthood”"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirats Arabes Unis

10419

Titre	Al Umobuwah - Rename “Parenthood”
Agence	FP7/DXB - McCann Worldgroup
Campagne	Al Umobuwah
Annonceur	Landmark Group
Marque	Babyshop
Date de première diffusion/publication	2018 / 3
Secteur d'activité	Commerces de proximité, distribution spécialisée
Synopsis	Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood".
Type de média	Digital
Longueur	111 seconds
Brand Team	Ruban Shanmugarajah
Brand Team	Deepak Mahnot
Brand Team	Mitin Chakraborty
Brand Team	Dina Barakat
Equipe créative	Tahaab Rais
Equipe créative	Kartik Aiyar
Equipe créative	Katarina.Vasilj
Equipe créative	Fanny Abi Rached
Equipe créative	Maher Dawah
Strategy Team	Tahaab Rais
Strategy Team	Moushami Bhattarcharya Dighe
Strategy Team	Anna Sadykova
Design Team	Mohammed
Design Team	Erol Salcinovic
Account Team	Nima Askari
Account Team	Vicky Kriplani
Account Team	Marine Deneufbourg
Social Team	Mohtab Arabiat
Social Team	Maggie Joseph
Directeur de la création	Oliver Robinson
General Manager	Nima Askari
Senior Digital Art Director	Rey Amio
Designer	sameer ketkar
Editor and Motion Artist	Ashraf Muhammadunny
Direction artistique et créative	Jad Gosen
Social Media Campaign Leader	Devya Ghosn