| Titre | Not the Time - Burns |
| Agence | The Brand Agency |
| Campagne | Not the Time |
| Annonceur | St John Ambulance |
| Marque | St John Ambulance |
| Date de première diffusion/publication | 2015 |
| Philosophie | The emotional power of this commercial is largely due to director obtaining authentic performances from the cast.The calm, business-like tone of the operator is in stark contrast to the desperation and hopelessness expressed by the caller. The pained shriek of the child is so visceral; it convinces the listener that they must do anything in their power to avoid hearing that sound again. |
| Type de média | Radio |
| Longueur | |
| Directeur de création | Craig Buchanan |
| Concepteur / rédacteur | Murray Laird |
| Concepteur / rédacteur | Steve Lorimer |
| Producteur, agence | Gemma Kay |
| Maison de production | Eardrum Australia |
| Réalisateur | Ralph Van Dijk |
| Producteur | Lesley Chambers |
| Music Studio | Song Zu |
| Ingénieur du son | Myles Lowe |
| Producteur musical | Jessica O'Bryne |
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