| Titre | WWE Moving Day |
| Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Agence |
Wunderman Thompson UK
|
| Campagne |
WWE Moving Day
|
| Annonceur |
BT
|
| Marque |
BT Sports
|
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Programmes et chaînes de TV et radio
|
| Synopsis | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Type de média |
Etude de cas
|
| Responsable de la création |
Steve Aldridge
|
| Directeur de création |
Christopher Mckee
|
| Directeur de création |
Richard Morgan
|
| Equipe créative |
Josh Baggott
|
| Equipe créative |
Sam Huckle
|
| Chief Client Officer |
Matt Steward
|
| Directeur associé |
Andy Lane
|
| Business Director |
Phil Watson
|
| Responsable de budget agence |
Natalie Wilson
|
| Producteur, maison de production |
Jonah Werth
|
| Event producer |
Chloe James
|
| Designer |
Tyler Hendy
|
| Designer |
Tom Kolodotschko
|
| Chef de projet |
Nora Svedmark
|