Lime - "Carlos"

The Lab @ Anonymous Content Etats-Unis

16062

Marque: Lime
Pays: Etats-Unis

Annonceur: Lime

Titre	Carlos
Agence	The Lab @ Anonymous Content
Campagne	Unlock Life
Annonceur	Lime
Marque	Lime
Date de première diffusion/publication	2019 / 5
Secteur d'activité	Transports, voyages & tourisme
Synopsis	Lime, the global leader in micromobility, and The Lab at Anonymous Content have partnered together to create Lime’s new brand platform and content strategy, Unlock Life. The partnership, which is the first of its kind for Lime and The Lab, today kicked-off an ongoing campaign that will include a variety of short films, podcasts, editorial and more. Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s celebrated roster of world-class talent, sharp eye for emerging filmmakers and diverse storytellers. For the first three films in the series, Lime and The Lab tapped filmmakers Cara Striker, Daniel Kaufman, and Pantera to create three short films spotlighting individuals within Lime’s community whose lives have been transformed by mobility. These films are set to roll out over the course of the summer, beginning with the brand anthem film and first short, “Carlos,” “Film is empathy machine that has the power to bring our purpose to life in the most genuine way - so that people can see and feel why Lime matters,” said Duke Stump, Chief Marketing Officer, Lime. “With The Lab’s understanding and approach to storytelling, the partnership is a perfect extension for the Lime team. Together we are creating a unique and powerful model of brand storytelling.” “From the beginning of the creative process with Lime, the filmmakers were at the table with us,” said Zac Ryder, Executive Creative Director, The Lab. “So as we were developing the larger platform, we were able to tap into their storytelling brains to figure out how to bring the brand to life in the most interesting ways possible.” “Lime is a brand that has amazing stories to tell. Because we have access to some of the best storytellers in the world, we’re excited to help Duke and his team create breakthrough ways to share them”, added Adam Groves, Executive Creative Director, The Lab. In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.
Type de média	Film Web
Longueur	222 seconds
Maison de production	Anonymous Content
Equipe créative	The Lab @ Anonymous Content
Directeur de la création	Zac Ryder
Directeur de la création	Adam Groves
Lead Creative	Chase Hilton
Lead Creative	Garrett Combes
Producteur exécutif	Emma Starzacher
Producteur exécutif	Eric Tu
Co-Producer	Cory Mulroney
Stratégie	Caleb Kramer
Réalisateur	Cara Stricker
Directeur Général	Eric Stern
Producteur exécutif	Lori Stonebraker
Producteur, maison de production	Bridgitte Pugh
Directeur de la photo	Ryan Helfant
Montage	Mark Edinoff At Work Editorial
Producteur exécutif	Marlo Baird
Producteur, maison de production	Brian Scharwath
Monteur	Margarida Lucas
Assistant Monteur	Josh Sasson
Color Grade	Moving Picture Company
Producteur exécutif	Meghan Lang
Producteur, maison de production	Susan Harris
Producteur, maison de production	Damian Winterbottom
Coloriste	Ricky Gausis
Effets spéciaux	Moving Picture Company
Producteur exécutif	Elexis Stearn
Producteur, maison de production	Michael Heil
Producteur, maison de production	Michele Watkins
Lead Flame Artist	Benji Davidson
Compositeur de musique	Joshua Pena
Compositeur de musique	Sean Anderson
Compositeur de musique	Rob Ufer
Compositeur de musique	Kathleen Kirkman
Audio Post Studio	Eleven
Mix	Jordan Meltzer
Sound Design	Jordan Meltzer
Assistant Mixer	Andrew Smith
Producteur exécutif	Melissa Elston
Producteur, maison de production	Imani Franklin
	Annie Pearlman
	Melissa Chapman