I see creativity as a method. A method that helps make something out of nothing. This “something” can be anything: a press ad, a song, a product, a sculpture or an interactive film. The medium is irrelevant. What really matters is giving people what they want, or better yet, what they need.
And for me, it all starts with a great strategy based on real human behaviour.
In my over-a-decade long career I‘ve worked for both big international and small niche brands covering all types and sizes of markets: local, regional and global.
I have in depth experience in agency-client relationship. Be it in a pitch, day-to-day work or anything in between, I’m always on the front line.
The variety of clients I worked for allowed me to develop expertise in various fields of advertising:
ATL (film, press, poster, radio), BTL (design, shopper), Experiential, Digital and Social.
I’m a team player. I enjoy working with a partner or a small team as much as I enjoy leading other teams and helping young talents grow.
I’m also an amateur film director and have co-directed content produced for a variety of brands.
I’ve also written and directed a short film.
My work has won more than 130 local and international awards including 18 Cannes Lions and 12 D&AD pencils. My short film ‘Cognite’ was selected by multiple festivals, Raindance Film Festival being one of them.
I play basketball twice a week, enjoy a good powder day in the mountain and occasionally curse while playing tennis.
I speak fluently 3 languages and can order coffee and ask for directions in another two.