Getty Images - "Boy"

FCB Chicago

FCB Chicago Chicago, Etats-Unis

7046

Cette création fait partie de la Collection Act Responsible

Marque: Getty Images
Pays: Etats-Unis

Annonceur: Getty Images

Titre	Boy
Agence	FCB Chicago
Campagne	Watermarks for Water
Annonceur	Getty Images
Marque	Getty Images
Date de première diffusion/publication	2018 / 3
Synopsis	Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.
Type de média	Presse & publications
Longueur	75 seconds
Plus d'info	www.watermarksforwater.com
Partenaire créatif	Fred Levron
Responsable de la création	Liz Taylor
Directeur de la création	Jon Flannery
Directeur de la création	John Claxton
Directeur de la création	Max Geraldo
Directeur de création	Bruno Mazzotti
Directeur de création	Dean Paradise
Concepteur / rédacteur	Kate Cullen Senior
Directeur artistique	Franki Geib
Producteur, agence	Carolina Sierralta
Chef de projet	Matt Hartwig
Directeur de clientèle	Katherine Fliess Cutters
Monteur	Nadav Kurtz