Pat Lafferty

Pat Lafferty

President at Translation
New York, Etats-Unis

A propos

Senior marketer/general manager with 25 -year track record of building, motivating, and focusing teams in dynamic environments.

Unrivaled ability to lead diverse teams through times of great change and opportunity. For example, played key role in guiding Travel Channel through two ownership changes in 3 years, while growing ratings 20% and profit by more than 40%.

Innate talent for understanding what motivates people and using that knowledge to drive behavior. Especially adept at leading and inspiring teams comprised of both creative and analytical professionals. Consistently builds exceptional partnerships – e.g., won ‘Partner of the Year’ award from current agency despite limited budgets.

Exceptional record of success in content and web partnership marketing. Led teams of 200+ and $250M budgets.

Postes

CEO, North America
BBH New York & BBH Los Angeles
July 2013 - Actuellement ici (7 ans 1 mois)
Pat and the team have grown the business over 50%, won multiple creative and effectiveness awards, earned several new clients and acquired a digital agency.
COO, North America
McCann Erickson
October 2011 - June 2013 (1 an 8 mois)
Co-led turn-around of 400-person, global HQ of world’s largest marketing network and provided operational leadership of 1400-person North American region.
Managing Director, Global Brand Community
McCann Worldgroup
September 2010 - October 2011 (1 an 1 mois)
Led the network's top 15 global accounts.
Chief Marketing Officer
Travel Channel
April 2007 - August 2010 (3 ans 4 mois)
Promoted to this role after growing Travel Channel in prior position. Led transformation of company from linear TV network into integrated travel media business, and expanded marketing from traditional advertising to content-driven multimedia. Challenges included a lack of brand clarity and two ownership changes in 3 years. Led team of 25 and managed annual budget of $20M.

Results include:

­• Boosted EBITDA by 45%, ad revenues by 29% and affiliate revenue by 43%.
­• Grew ratings 20% (from .20 to .24 primetime demo).
­• Increased distribution 23% (from 78M homes to 95.9M homes).
SVP, Marketing
Discovery Communications, Inc.
March 2005 - March 2007 (2 ans)
Led marketing for Travel, Military, and Science Channels along with Education business as key member of management team charged with rebuilding organization that had been without leadership for some time. Led team of 20+ in matrix organizational structure.

Results include:
­
• Achieved record ratings, awareness and distribution levels for all 3 channels.
­• Built partnership with Disney that grew ratings by as much as 200%.
­• Partnered with Ad Sales to add 40 clients and grow revenues by over 23%.
SVP | Account Director
Leo Burnett USA
June 2000 - January 2005 (4 ans 7 mois)
Directed strategic development and execution of marketing programs for $250M U.S. Army account. Oversaw operations of 200-person team and integration of 12 companies, including advertising, PR, web/interactive and events, with accountability for improving recruitment results.

Results include:
­
• Increased leads by 45% while cutting cost-per-lead by 46%
­• Helped Army reach recruiting goals for the first time in 4 years.
­• Selected for over 20 awards between 2001 and 2004, including Golden Effie.
Account Supervisor
Leo Burnett USA
July 1995 - May 2000 (4 ans 10 mois)
Selected to lead national marketing programs for 2 of the agency’s highest-profile accounts: McDonald’s and Kellogg’s. Oversaw $47M of billings, leading multi-channel marketing for 13,000 McDonald’s restaurants. Designed and executed 100-person client-agency training and consumer immersion events. Frequently assigned to present agency capabilities at new business pitches.

Results included:

• Led creation of 4 of top 8 Kellogg’s Kid ads, including first Golden Marble winner.
• Drove $1M in incremental agency revenue with Kellogg’s first cross-category marketing plan.
VP, Marketing
Leading Concepts, Inc.
April 1999 - October 1999 (6 mois)
Company Commander, Operations Officer, Aide-de-Camp, Platoon Leader
US Army
1988 - 1995 (7 ans)
Mastered leadership, teamwork, and communication skills in dynamic, ever-changing and frequently dangerous situations. Gained extensive international experience

• Led 146 soldiers on 2 foreign deployments to Panama and Haiti.
• Safeguarded 500,000 citizens and President Aristide in Port au Prince, Haiti.
• Helped capture 3,500 Iraqi soldiers and secured key command posts during Desert Storm.
• Awarded Ranger Tab in 1989 and Bronze Star in 1991.

Formation

MBA

2008 - Actuellement ici (12 ans 7 mois)

BA, Communications

1984 - Actuellement ici (36 ans 7 mois)

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