|Titre||Defy the Name|
|Titre (langue originale)||#DefyTheName|
|Agence||BBDO New York|
|Campagne||Defy The Name|
|Annonceur||Monica Lewinsky / Anti-Bullying|
|Marque||Monica Lewinsky / Anti-Bullying|
|Date de première diffusion/publication|
|Secteur d'activité||Associations caritatives, fondations, volontariat|
|Synopsis||Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.|
|Type de média||Film Web|
|Post-Production audio||Sonic Union|
|Maison de production||O Positive|
|Responsable de la création||Greg Hahn|
|Worldwide Chief Creative Officer||David Lubars|
|Directeur de création||Bianca Guimarães|
|Directeur de création associé||Roberto Danino|
|Head of Integrated Production||David Rolfe|
|Directeur de la production audiovisuelle||George Sholley|
|Producteur TV agence||Jack Patrick|
|Producteur musical||Julia Millison|
|Producteur exécutif||Ralph Laucella|
|Producteur exécutif||Marc Grill|
|Colorisation||CO3 (New York)|
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