Partner & Executive Creative Director
at
Mischief
Greater New York City Area, Etats-Unis
| Titre | Tomorrow's News |
| Brief | Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today." |
| Agence | BBDO New York |
| Campagne | Tomorrow's News |
| Annonceur | Sandy Hook Promise |
| Marque | Sandy Hook Promise |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”. |
| Type de média | Film Web |
| Planneur | Ben Bass |
| Producteur, agence | Molly Ross |
| Directeur de la production audiovisuelle | Julian Katz |
| Directeur de création | Peter Alsante |
| Concepteur / rédacteur | Tom Kraemer |
| Planneur | Michael Schonfeld |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de création associé | Bianca Guimaraes |
| Directeur de clientèle | Lindsey Cash |
| Directeur de clientèle | Cailin Gibbons |
| Maison de production | Smuggler |
| Réalisateur | Henry-Alex Rubin |
| Producteur délégué | Cat Restepo |
| Producteur exécutif | Patrick Milling-Smith |
| Producteur exécutif | Brian Carmody |
| Producteur exécutif | Drew Santarsiero |
| Directeur de la photo | Nathan Wilson |
| Montage | Work Editorial Inc |
| Monteur | Ben Jordan |
| Assistant Monteur | Winter Brihn |
| Post production | Blacksmith NY |
| Grade | Company 3 |
| Coloriste | Tim Masick |
| Post-Production audio | Heard City |
| Mixer | Eric Warzecha |
| Producteur son | Andrea Lewis |
| Producteur son | Sasha Awn |
Plus de réalisations
VOIR TOUSHospital
- MARQUE:
- Peet's Coffee
- AGENCE:
- Mischief @ No Fixed Address
Summer Fling
- MARQUE:
- Tinder
- AGENCE:
- Mischief @ No Fixed Address
Stand Up To Yourself
- MARQUE:
- Monica Lewinsky
- AGENCE:
- Mischief @ No Fixed Address
Rescue Matches
- MARQUE:
- Tinder
- AGENCE:
- Mischief @ No Fixed Address
The Lie Detector Film
- MARQUE:
- The International ANDY Awards
- AGENCE:
- R/GA
Winning is Undefeated
- MARQUE:
- FanDuel Casino
- AGENCE:
- Mischief @ No Fixed Address
Unwanted Followers
- MARQUE:
- Canadian Centre for Child Protection
- AGENCE:
- No Fixed Address