Rodrigo Melgar

Rodrigo Melgar

Creative Director at Archer Troy
Mexico City, Mexique

A propos

I’m an Awarding Creative Director, leading multidisciplinary teams to develop strategic, innovative, and recognized creative work to change behavior and leave a lasting positive impact on the world.

Currently, Creative Director for Archer Troy, one of the best independent creative agencies in México.

Over 10 years of experience working in advertising agencies in 5 different countries for LATAM, Europe, US & ASIA markets for local, regional, and global campaigns.

For me, creativity in advertising is 100% creative and strategic thinking and 100% storytelling and crafting. Only with both will we be able to create real, emotional connections and improve experiences between people and brands.

In these years, I have had the pleasure of participating with my teams and colleagues in the creation and production of more than 15 works that have been awarded and recognized more than 50 times in international festivals such as Cannes Lions, Effie Awards, El Ojo de Iberoamérica, AdStars, FIAP, Shots, AdStars Asia, Etc.

I worked for agencies like HAVAS, OGILVY, SAATCHI & SAATCHI, PUBLICIS, BBDO, & Circus GREY.

Jury in Phnx Awards, Mobius Awards, Ojo de Iberoamerica & Premio Ideas.

I had the good fortune of living in different cities such as Lima, Madrid, Buenos Aires, San José, Guadalajara and Mexico City, where I feel at home because of what I have learned and lived.

Contact mail:

Responsable de conceptos / redactor
Publicidad Causa
Lima, Pérou

Autres activités professionnelles

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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