Christine Bensen joined iCrossing in early 2012 to lead the display media practice with her experience in developing global cross-channel marketing and media strategies that have positively impacted brands. In her current role as SVP, Media, she leads the entire U.S. digital media group, including strategy, search, paid social, ad operations and digital media insights teams. Christine has worked with such clients as L'Oreal USA, LG Mobile, Intuit, Visa, Microsoft, Hewlett Packard and Xbox, giving her experience in creating performance media solutions for consumer, B2B and technology businesses.
Christine has worked in the digital industry for more than 19 years, and her background in research and information systems fuels her knowledge in database marketing, data modeling and segmentation, reporting, and marketing database design. That translates nicely into everything from attribution modeling to programmatic media buying. Before joining iCrossing, Christine worked with agencies including McCann, Publicis Modem, Moxie and TBWA Chiat Day.
Christine has a Bachelor of Science in Information Systems Management from the University of San Francisco. Knowing the future was digital, Christine bought her first banner placement on Hotwired in 1995. In 2015, she anticipates planning media for one consolidated screen that blurs the lines of Television, Print, Out-of-Home, Desktop and Mobile.