Titre | Next 100 |
Agence | 72andSunny |
Campagne | Next 100 |
Annonceur | National Football League NFL |
Marque | National Football League |
Mise en ligne | Avril 2020 |
Secteur d'activité | Equipes sportives, Evènements sportifs |
Synopsis | We created a film that aired immediately before the game’s kick off about a 13 year old kid, named Maxwell ‘Bunchie’ Young, running a football kick return back across the country. Along the way, he and a crew of fans and players he picks up visit NFL legends and landmarks. The film comes to a crescendo when Bunchie and his 32 new friends run onto the Super Bowl LIV field in Miami LIVE during the game’s televised broadcast to deliver the Super Bowl game ball to the referee in front 60,000+ fans in stadium and over 100+ million on live TV. |
Type de média | Autres |
Longueur | |
Executive Vice President Chief Marketing Officer | Tim Ellis |
Senior Vice President, Global Brand | Julie Haddon |
Vice President Global Brand | Melvin Lenzy |
Senior Producer | Lucy Hallowell |
Senior Vice President Football Communications and Marketing | Tracy Perlman |
Manager Football Communications and Marketing | Chris McAvey |
Marketing Communications Assistant | Chris Taylor |
Manager Global Brand Consumer Marketing | Sydney Harris |
Coordinator Marketing | Jessica Belz |
Senior Vice President | Jon Schwartz |
Vice President Communications | Samantha Roth |
Senior Vice President | Ian Trombetta |
Senior Director Player Social Marketing | Rich Elmore |
Director Club Social Strategy | Sana Merchant |
Social Content | Bryce Gustafson |
Manager Social Media Operations | Russell Simon |
Vice President Social Media Marketing | David Feldman |
Senior Director Club Marketing | Taryn Hutt |
Founder Creative Chairman | Glenn Cole |
Directeur de la création | Jason Norcross |
Directeur de la création | Keith Cartwright |
Directeur de création groupe | Zach Hilder |
Directeur de création groupe | Erwin Federizo |
Designer | Chris Ruh |
Concepteur / rédacteur | Garrett Radford |
Group Production Director | Nicole Haase |
Sr. Film Producer | Katie Gaul |
Jr. Film Producer | Tanya Zaccaro |
Group Brand Director | Simon Hall |
Brand Director | Katie Martin |
Brand Manager | Kayla Moe |
Group Strategy Director | John Graham |
Group Strategy Director | Michael Lewis |
Stratégie | Ryan Hagan |
Sr. Social Strategist | Kristin Barker |
Partnerships Legal Sr. Manager | Noah Winter |
Maison de production | Prettybird |
Réalisateur | Max Malkin |
VP Executive Producer | Ali Brown |
Responsable de la production | Tracy Hauser |
Producteur délégué | Matt Wersinger |
1st Assistant Director | Rob Jackson |
Production Supervisor | Moira Hurley |
Chef décorateur | Jason Hamilton |
Costume Designer | Kelle Kutsugeras |
Montage | Mark Edinoff At Work Editorial |
Monteur | Biff Butler |
Producteur exécutif | Marlo Baird |