| Titre | CITY |
| Brief | It's not easy to always take great pictures on holiday. Hence the #VeryBadPic campaign, which suggests that with Transavia's prices, you'll always have a second chance. |
| Agence |
HUMANSEVEN
|
| Campagne |
#VeryBadPic (Transavia)
|
| Annonceur |
Transavia
|
| Marque |
Transavia
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer
|
| Synopsis | It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. |
| Type de média |
Presse & publications
|
| Responsable de la création |
Xavier Beauregard
|
| Directeur de création |
Stéphane Gaubert
|
| Artistic Director |
Jordan Molina
|
| Concepteur / rédacteur |
Ludovic Miège
|
| Producteur, agence |
Sarah Bouadjera
|
| Producteur, maison de production |
AllSo
|
| Réalisateur |
Julian Nodolwsky
|
| Photographe |
NICOLAS DESAINTQUENTIN
|
| Producteur, maison de production |
Franck Annese
|
| Directeur de la production |
Louise Morand
|
