Titre | CITY |
Brief | It's not easy to always take great pictures on holiday. Hence the #VeryBadPic campaign, which suggests that with Transavia's prices, you'll always have a second chance. |
Agence |
HUMANSEVEN
|
Campagne |
#VeryBadPic (Transavia)
|
Annonceur |
Transavia
|
Marque |
Transavia
|
Mise en ligne | Novembre 2018 |
Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer
|
Synopsis | It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. |
Type de média |
Presse & publications
|
Responsable de la création |
Xavier Beauregard
|
Directeur de création |
Stéphane Gaubert
|
Artistic Director |
Jordan Molina
|
Concepteur / rédacteur |
Ludovic Miège
|
Producteur, agence |
Sarah Bouadjera
|
Producteur, maison de production |
AllSo
|
Réalisateur |
Julian Nodolwsky
|
Photographe |
NICOLAS DESAINTQUENTIN
|
Producteur, maison de production |
Franck Annese
|
Directeur de la production |
Louise Morand
|