|Campagne||Holidays are Back|
|Date de première diffusion/publication|
|Secteur d'activité||Transports aériens, routiers & maritimes, chemins de fer|
|Slogan||Holidays are Back|
|Philosophie|| That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.|
For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
|Type de média||Affiche / Panneau grand format|
|Directeur de création||Stéphane Gaubert|
|Planneur stratégique||Sabrina Guendouz|
|Directeur artistique||Jordan Molina|
|Designer Writer||Ludovic Miège|
|Budget Officer||Frederic Guiraudou|
|Budget Officer||Lola Abourmad|
|Budget Officer||Pascale Vinzant|
|Budget Officer||Agathe Pannaud|
|Acheteur d'art||Sylvie Gazaix|
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