| Titre | Ice Cream |
| Agence | Havas Paris |
| Campagne | Holidays are Back |
| Annonceur | KLM |
| Marque | Transavia |
| Date de première diffusion/publication | 2019 / 9 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Slogan | Holidays are Back |
| Philosophie | That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short. For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out! |
| Type de média | Affiche / Panneau grand format |
| Président | Elisabeth Billiemaz |
| Directeur de création | Stéphane Gaubert |
| Planneur stratégique | Sabrina Guendouz |
| Directeur artistique | Jordan Molina |
| Designer Writer | Ludovic Miège |
| Budget Officer | Frederic Guiraudou |
| Budget Officer | Lola Abourmad |
| Budget Officer | Pascale Vinzant |
| Budget Officer | Agathe Pannaud |
| Acheteur d'art | Sylvie Gazaix |
| 3D Studio | Lightfarm |
| Photographe | Milton Menezes |
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