Franki Goodwin

Franki Goodwin

Creative Director and Executive Producer at Saatchi & Saatchi, London
London, Royaume-Uni

Postes

Directeur de création
London, Royaume-Uni
January 2013 - Actuellement ici (7 ans 8 mois)
Since joining Saatchi & Saatchi in 2013, I've been working as a Creative Director across multiple award-winning integrated campaigns. Main clients currently include George at Asda, Direct Line and Deutsche Telekom. I have won 16 Cannes Lions, including two golds, in 2 years for Deutsche Telekom and have been honoured to represent Saatchi as a Judge at Cannes.
Company Director
Western Edge Pictures
Royaume-Uni
2011 - Actuellement ici (9 ans 8 mois)
As CBO at Western Edge Pictures, I am focusing my film campaign experience into a strategic production role that allows my involvement over the life-span of a film to create powerful above the line and digital marketing tools that extend the world of the film and generate the largest possible following for each title.
Creative Director and Digital Strategist
Freelance
January 2010 - February 2013 (3 ans 1 mois)
Projects include a successful social media and digital campaign for the independent movie ‘Third Star’, branding and digital consultancy for new UK animation Studio ‘The Imaginarium’ (working on the Hobbit with Founder, Andy Serkis) and a UGC Facebook/YouTube concept that asked ‘Which Religion is Funniest’ to promote ‘The Infidel’ for Revolver Films.I have also worked regularly with leading UK viral agency ‘The Viral Factory’ on various high-concept digital projects for Standard Charter/Liverpool FC, Skype and Westfield.
Lecturer in Viral Media
Parsons Paris School of Art + Design
September 2011 - December 2011 (3 mois)
Working with a core group of international students we develop skills related to viral content, social media platforms and generate conceptual and practical incentives for sharing brands and stories online.
Co-Founder and Creative Director
Franki&Jonny
Royaume-Uni
2001 - 2009 (8 ans)
After the completion of BAFTA Interactive nominated website for the Mike Figgis film ‘Hotel’ (Film4) in 2001 I set up a creative digital design agency targeting the UK film industry.

A fantastic 8 year journey saw us grow to a 10-strong boutique consultancy working on a wide range of digital, print and branding projects across the Advertising, Film & Entertainment industries. Clients included: Pathé, Warner Bros, Buena Vista Intl., Celluloid Dreams, Film London, Curzon Cinemas, Momentum, Metrodome, Hanway and E1 Entertainment.
Designer
London, Royaume-Uni
1999 - 2001 (2 ans)
Where I cut my teeth, met many creative mentors and my future business partner. I was working on print, branding and multi-media projects for clients such as BT, Jaguar Racing, Land Securities, Rothschild and Bourjois. I was involved in two projects featured in the D&AD annual and got a lot of paper cuts.

Formation

Bachelor's Degree

1996 - 1999 (3 ans)

Foundation degree

1995 - 1996 (1 an)

Autres activités professionnelles

Cannes Lions International Festival of Creativity, London

Awards Jury Member
2017 (1 an)
Jury Member (Promo and Activation)

Parsons Paris School of Art + Design

Lecturer in Viral Media
September 2011 - December 2011 (3 mois)
Working with a core group of international students we develop skills related to viral content, social media platforms and generate conceptual and practical incentives for sharing brands and stories online.

Glasgow School of Art

Visiting Lecturer
2005 - 2008 (3 ans)
I ran week-long projects with 3rd and 4th year Visual Communication students and gave portfolio surgeries and professional practise lectures.

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