Telekom Electronic Beats - "The Lenz App"

Saatchi & Saatchi

Saatchi & Saatchi London, Royaume-Uni

18799

Titre	The Lenz App
Agence	Saatchi & Saatchi
Campagne	The Lenz by Telekom Electronic Beats
Annonceur	Deutsche Telekom AG
Marque	Telekom Electronic Beats
Date de première diffusion/publication	2017 / 4
Secteur d'activité	Télécommunications
Philosophie	Using Chroma Keying technology, the iconic Deutsche Telekom brand-colour magenta has been harnessed to create a new medium for entertainment – a media channel in itself. Meaning that whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal content. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz. Showcasing exclusive Gorillaz content, artwork, videos and new music, the App acts as a portal to a new dimension in music and entertainment.
Type de média	Etude de cas
Longueur	56 seconds
Directeur de la création	Jan Teulingkx
Directeur de création	Franki Goodwin
Directeur de création	Will John
Equipe créative	Bruno Di Lucca Goncalves
Equipe créative	Tom Cleeland
Equipe créative	William Millner
Equipe créative	Harriet Ronn
Equipe créative	Barney Spiro
Production Company	Strangelove
Animation Company	Passion Pictures
Director	Papaya Dog
Producer	Lisa Mason