Kyla Jacobs

Kyla Jacobs

Global Head of Business Development at TBWA\Worldwide, New York
New York, Etats-Unis

A propos

Kyla leads global business development for TBWA Worldwide and is a member of the global executive team. She works with key leaders and offices across the TBWA network to drive growth for the agency, including new business, organic growth, and promoting the network's latest platforms and services. In addition to this role, Kyla continues leading business development for TBWA\​Chiat\​Day New York. Since joining the New York office in January 2014, she has spearheaded the agency's unprecedented run of new business wins including H&M, NBCUniversal, Travelers, Thomson Reuters, Sport Chek, GoDaddy, Pernod Ricard’s Kenwood Vineyards. Formerly Director of Business Development in Europe for Crispin Porter + Bogusky, she led winning European pitches for Coke Zero, Diesel, Ubisoft, Captain Morgan, and the global Turkish Airlines account. She first began her career at TBWA at the network’s Sydney-based Whybin\​TBWA, and gained additional global experience working at both Ogilvy and Saatchi & Saatchi. Kyla is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. She also has the distinction of being recognized by the IPA & Campaign’s “Women of Tomorrow.”

Postes

Global Head of Business Development
New York, Etats-Unis
August 2015 - Actuellement ici (4 years 11 months)
Kyla joins the global executive team at an important time in TBWA's history in which it has publicly pledged to achieve a more balanced representation of women in leadership roles across the network. Earlier this week, TBWA appointed Jill Nykoliation as CEO of Juniper Park\TBWA in Toronto, who will also have a seat on the global executive team.

Kyla joined TBWA's New York office in January of 2014, and has since spearheaded the agency's unprecedented run of new business wins, including H&M, NBCUniversal, Travelers Insurance, Amway, Thomson Reuters, Hearts On Fire, and Pernod Ricard's Kenwood Vineyards. Her experience encompasses a diverse range of markets and brands, including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.
Formerly Director of Business Development in Europe for Crispin Porter + Bogusky in London, Kyla led winning European pitches for Coke Zero, Diesel, Ubisoft, Captain Morgan, and the global Turkish Airlines account.
She first began her career at TBWA at the network's Sydney-based WHYBIN\TBWA, and gained additional global experience working at both Ogilvy and Saatchi & Saatchi.
Kyla is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. She also has the distinction of being recognized by the IPA & Campaign's "Women of Tomorrow."
Director of Business Development
Los Angeles, Etats-Unis
January 2014 - Actuellement ici (6 years 6 months)
Director of Business Development, Europe
London, Royaume-Uni
January 2012 - December 2013 (1 year 11 months)
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Sony, Coke Zero, American Express, Dominos Pizza, Paddy Power, Discovery Networks, SAS, Diesel and Ubisoft. CP+B has more than 1,000 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every category.
Head of New Business and Marketing
Paddington, Royaume-Uni
January 2009 - December 2011 (2 years 11 months)
One of the largest independent agencies in the UK, Rapier is a fully integrated agency specialising in modern service brands - working with clients such as Virgin Media, Lloyds TSB, Yell, COI and more.
After winning Campaign Magazine’s Direct Agency of the Decade in 2010, the agency transformed with a new direction and creative ambition, led by a new management line up which includes Ed Morris (ex Lowe executive creative director) as Creative Partner and John Shaw (ex worldwide head of planning at Ogilvy) as Strategy & Planning Partner.

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