Eva Charpentier
Responsable de budget agence at Rosbeef!
Paris, France
TitreCase study #InstaZOOMZ5
Agence
Campagne Case study #InstaZOOMZ5 - Sony Mobile
Annonceur Sony Mobile France
Marque Sony
Date de première diffusion/publication
Secteur d'activité Téléphones mobiles & tablettes
Slogan #InstaZOOMZ5 The first ZOOM on Instagram
Synopsis #InstazoomZ5, the first ZOOM on Instagram by Sony Xperia.
What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – has organized an unprecedented experience. 
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. 
 
Type de média Médias sociaux
Longueur
HEAD OF BRAND MARKETING SONY MOBILE FRANCE
Directeur de la création
Directeur de la stratégie
Chef de groupe
Studio Supervisor
Direction artistique et créative
Directeur social web
Social Media Strategist
Chef de projet digital
Chef de projet social media
Chef de projet digital
Assistant chef de projet digital
Agence media

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