Victoria Schnell
Responsable de budget agence at Rosbeef!
Paris, France
Titre#InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.
Campagne #InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.
Annonceur Sony Mobile
Marque Sony Xperia
Date de première diffusion/publication
Secteur d'activité Téléphones mobiles & tablettes
Slogan #InstazoomZ5
Synopsis What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience. 
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made ​​possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. 
Type de média Médias sociaux
Marché France
CEO, Head of strategy
CEO, Head of creatives
Head of account
Head of social web
Chef de projet digital
Social Media Strategist

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