|Titre||#InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.|
|Campagne||#InstazoomZ5 the first ZOOM on Instagram by Sony Xperia.|
|Date de première diffusion/publication|
|Secteur d'activité||Téléphones mobiles & tablettes|
|Synopsis|| What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an unprecedented experience. |
On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time.
On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level.
|Type de média||Médias sociaux|
|CEO, Head of strategy||Antoine David|
|CEO, Head of creatives||Frans McCABE|
|Head of account||Victoria Schnell|
|Head of social web||XAVIER DELELIS FANIEN|
|Chef de projet digital||MARC MINART|
|Social Media Strategist||MICHAEL GAYET|
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