Ladder - "So Dead"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , Etats-Unis

Awards

1958

Marque: Ladder
Pays: Etats-Unis

Annonceur: Ladder

Titre	So Dead
Agence	FRED & FARID Los Angeles
Campagne	So Dead
Annonceur	Ladder
Marque	Ladder
Mise en ligne	Juillet 2022
Secteur d'activité	Assurances, mutuelles
Synopsis	Most life insurance brands attempt to appeal to families with cheesy, overly-sweet, mushy gushy messaging. But as a family-owned startup, with a conservative media budget, Ladder Life Insurance could not afford to meld in amongst the category, or fly under the radar, with a typical approach.The brand recognized a truth: When one family member signs up for a really great life insurance plan, the rest of the family playfully jokes about killing the policyholder.Ladder launched a campaign called: “Life Insurance So Good, They’re Gonna Want You Dead.”In a film, a dad arrives home from work to find that the house has been booby-trapped by his wife, son, daughter, and even his dog. In the end, we realize it’s because Dad has a great life insurance plan with Ladder.RESULTS:Positive Brand Lift in Favorability: +920% above benchmarkPositive Consideration Lift: +73% above benchmarkVideo Completion Rate: 33x benchmarkYouTube Views: 2.5 Million
Type de média	Télévision
Longueur	60 seconds
Chief Creative Officers	Fred & Farid
Directeur de création	Chelsea Steiger
Business Director	Nathan Smith
Concepteur / rédacteur	Hilary Smith
Producteur exécutif	Amanda Van Caneghem
Producteur	Kristin Childers
Maison de production	Kapsized
Réalisateur	Casey Storm
Producteur exécutif	Jed Herold
Producteur exécutif	Scott Kaplan
DP	Jake Polonsky
Producteur	John Gilliland
Montage	Exile Editorial
Monteur	Matt Murphy
Assistant Monteur	Eduardo Wong
Editorial Company Executive Producer	CL Kumpata
HOP	Jennifer Locke
Post-production Producer	David Won
Colorisation	Co3 / Los Angeles