Fridays For Future - "Our House is on Fire"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , Etats-Unis

9746

Titre	Our House is on Fire
Agence	FRED & FARID Los Angeles
Campagne	Our House is on Fire
Annonceur	Fridays For Future
Marque	Fridays For Future
Date de première diffusion/publication	2020 / 4
Secteur d'activité	Questions environnementales
Synopsis	The spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, the founder of Fridays For Future. During her speech at the 2019 World Economic Forum in Davos she said : "I want you to act as if our house is on fire. Because it is”. At the same event the following year Greta Thunberg repeated her plea “Our house is still on fire and your inaction is fueling the flames by the hour.”
Type de média	Télévision
Longueur	60 seconds
Directeur de la publicité	Joe Hobbs
Responsable de la création	Fred & Farid
Concepteur / rédacteur	Radouane Guissi
Directeur artistique	Radouane Guissi
Directeur artistique	Chelsea Steiger
Chef de groupe	Jules Chaffiotte
Producteur, agence	Amanda Van Caneghem
Maison de production	Ways and Means
Producteur exécutif	Lana Kim
Producteur exécutif	Jett Steiger
Directeur de la photo	Pat Scola
Chef décorateur	Robert Fox
Wardrobe Stylist	Laura Francis
Montage	Exile Editorial
Monteur	Kyle Brown
Sound Designer	Colin Alexander
Mixer	Colin Alexander
Effets spéciaux	Method Studios
VFX Executive Creative Director	Ben Walsh
Lead Flame Artist	Matt Welch
VFX Executive Producer	Scott Boyajan
VFX SENIOR PRODUCER	Pip Malon