| Titre | The Piccards |
| Agence | Droga5 |
| Campagne | Wild Rabbit |
| Annonceur | LVMH Moët Hennessy - Louis Vuitton S.A. |
| Marque | Hennessy |
| Date de première diffusion/publication | 2016 / 4 |
| Secteur d'activité | Whisky, gin, vodka... |
| Synopsis | Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Anonymous Content |
| Chairman | David Droga |
| Responsable de la création | Ted Royer |
| Directeur de création | Alexander Nowak |
| Directeur de création | Felix Richter |
| Concepteur / rédacteur | Phil Hadad |
| Directeur artistique | Marybeth Ledesma |
| Responsable de la production | Ben Davies |
| Producteur exécutif | David Cardinali |
| Producteur, agence | Sam Marx |
| Responsable de la stratégie | Jonny Bauer |
| Stratégie | Elaine Purcell |
| Stratégie | Danielle Travers |
| Stratégie | Zack Cohn |
| Stratégie | Delphine McKinley |
| Executive Group Director | Steven Panariello |
| Directeur de clientèle | Patrick Rowley |
| Chef de groupe | Kendra Schaaf |
| Responsable de budget agence | Andrew DeMatos |
| Responsable de budget agence | Rebecca Warren |
| Chef de projet | Dean Farella |
| Maison de production | Somesuch |
| Réalisateur | Daniel Wolfe |
| Producteur exécutif | Eric Stern |
| Producteur exécutif | SueEllen Claire |
| Responsable de la production | Kerry Haynie |
| Directeur de la photo | Tom Townend |
| Producteur, maison de production | Lee Groombridge |
| Photographe | Chris Parks |
| Montage | Cosmo Street |
| Montage | Trim |
| Monteur | Tom Lindsay |
| Monteur | Julie Walsh |
| Monteur | Magda Plugowska |
| Monteur | Elise Butt |
| Producteur exécutif | Maura Woodward |
| Producteur, maison de production | Anne Lai |
| Post production | The Mill |
| Responsable de la production | Sean Costello |
| Producteur, maison de production | Nirad Russell |
| Maison de production | Woodwork Music |
| Compositeur de musique | Phil Kay |
| Sociéte de création sonore | Q Department |
| Sound Designer | Drazen Bosnjak |
| Sound Designer | Jean Baptiste |
| Sound Designer | Jean-Baptiste Saint Pol |
| Producteur exécutif | Zack Rice |
| Producteur, maison de production | Guin Frehling |