| Titre | Videogame |
| Agence | J. Walter Thompson Italia spa |
| Campagne | Videogame |
| Annonceur | San Raffaele Hospital |
| Marque | San Raffaele Hospital |
| Mise en ligne | Avril 2008 |
| Produit | Prevention of child obesity |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Slogan | Videogames are one of the principal causes of child obesity. Encourage children to play outside |
| Synopsis | We are in a 'Doom' like video game. Wee see through the eyes of the player who after the start runs after a very fast-footed enemy. Running along a corridor, climbing up some stairs the player stops to get his breath back. He now comes to some more stairs but decides not to climb them. He's tired out and looks at his belly. We now realize he's an obese child. |
| Type de média | Télévision |
| Longueur | |
| Marché | Italie |
| Directeur de création | Bruno Bertelli |
| Directeur de la création | Pietro Maestri |
| Directeur artistique | Cristiana Boccassini |
| Concepteur / rédacteur | Bruno Bertelli |
| Réalisateur | Gaetano Vaudo |
| Producteur, agence | Massimo Mellano |
| Maison de production | Fargo Films |
| Producteur exécutif | Massimo Ceratto |
| Producteur | Chicca Davico |
| Montage | Digital Tales |
| Post production | Digital Tales |
| Animation | Digital Tales |
Plus de réalisations
VOIR TOUSShare the care and give moms more time
- MARQUE:
- Philips Avent
- AGENCE:
- Le Pub
Share the Care
- MARQUE:
- Philips Avent
- AGENCE:
- Le Pub