Titre | 10th month |
Agence | J. Walter Thompson London |
Campagne | 10th month |
Annonceur | Bayer HealthCare LLC |
Marque | Bepanthen |
Date de première diffusion/publication | 2016 / 5 |
Secteur d'activité | Hygiène du nourrisson |
Philosophie | Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support. |
Type de média | Film Web |
Longueur | |
Maison de production | Dark Energy Films |
Responsable de la publicité (annonceur) | Sandra Kauffmann |
Directeur de la création | Russell Ramsey |
Directeur de la création | Chips Hardy |
Directeur de création | Paul Waddup |
TV Production | Toby Clifton |
Assistant de production, agence | Rosanna Lawson |
Planneur | Rachel Pashley |
Planneur | Jennifer Bonhomme |
Planneur | Katie Whitlock |
Business Director | Ebla Salvi |
Directeur de clientèle | Hannah Macfarlane |
Responsable de budget agence | Patrik Kleiner |
Chef de projet | David Sowerby |
Chef de projet | Luke Dougherty |
Réalisateur | Elizabeth Stopford |
Monteur | Phil Currie |
Montage | Stitch |
Son | Molinare |
Grading/Online | Electric Theatre Collective |
Designer | Fran Martinez |
Photographe | Jade Beall |