El Hatillo District - "The Invisible Police"

J. Walter Thompson Caracas

J. Walter Thompson Caracas Caracas, Venezuela

9357

Cette création fait partie de la Collection Act Responsible

Marque: El Hatillo District
Pays: Venezuela

Annonceur: El Hatillo District

Titre	The Invisible Police
Agence	J. Walter Thompson Caracas
Campagne	The Invisible Police
Annonceur	El Hatillo District
Marque	El Hatillo District
Date de première diffusion/publication	2016 / 5
Secteur d'activité	Gouvernement et autres institutions
Philosophie	The importance of police presence is something that everyone takes for granted, even the people from the most dangerous city in the world. How could they understand that more cops on the streets would in fact make a difference? J. Walter Thompson CCS and El Hatillo District made a social experiment to prove the essential role of the police in a district with really tough conditions. A group of restored police cars, previously out-of-service, were placed in the most dangerous district areas with no cops inside, only surveillance cameras. The initiative was called The Invisible Police. The police cars gave a feeling of safety to the people, they went back to the streets to enjoy the public spaces. The result caught the attention of the Venezuelan people in the middle of a tough social, economic and political crisis, and brought light to a matter that was unspoken: all cities need support from the National Government to have more real cops.
Résultat	El Hatillo is a small but important district of Caracas, the Venezuelan capital with more than 11 homicides per day. The lack of policemen is something that happens throughout the city, but El Hatillo district has a worse situation. They should have 400 policemen, and they have less than 157. On top of that, they have a huge cemetery of out-of-service police cars and no budget to repair them. J. Walter Thompson decided to rescue those cars, restore their exteriors and use them again to fulfilled their mission of bring safety. The shocking video that recorded the results and the #MoreRealCops initiative went viral, having more than a million views in the first week and being on the top trending topics on social networks. A small district sparked a national debate that caught the attention of celebrities and national and international media. El Hatillo district also had a 30% increase in police recruitment. An invisible measure to attack a real problem, to make it visible once and for all.
Type de média	Film Web
Longueur	150 seconds
Directeur de création	Javier De Bourg
Directeur de création	Sergio Sanchez
Concepteur / rédacteur	Sergio Sanchez
Concepteur / rédacteur	Jesus Franco
Concepteur / rédacteur	Leomary De Lima
Directeur artistique	Javier De Bourg
Directeur artistique	Agustin González
Directeur artistique	Alejandro Bolivar
Directeur artistique	Luis Rojas
Planneur	Gustavo Behrens
Directeur de clientèle	Tatiana Ferro
PDG	Roberto Pol
Producteur	Jessica Mejia
Producteur	Stefania Chehade
Social	Daniela Franco
Chef de groupe	Anabel Salgueiro
CONTENT MANAGER	Jenire Sanchez
Social Creative	Astrid Machado
Monteur	Luis Guerrero
Monteur	Evans Briceno
Colourist	Blue Post
Création d'image	Yeixon Rodriguez
Directeur de la production	Laureano Frontado
Directeur de la production	Guillermo Perez
Maison de production	Whiskey Films
Producteur	Wendy Quila
Producteur	Pedro Rios
Producteur	Francisco Pareja
Producteur exécutif	Juan Bernardo González
Directeur de la photo	Antonio Garcia
Réalisateur	Evans Briceno