| Titre | Rolling |
| Agence | Saatchi & Saatchi Wellness |
| Campagne | Recipe to End Hunger |
| Annonceur | Crossroads Community |
| Marque | Fare Share Friday |
| Date de première diffusion/publication | 2016 / 11 |
| Secteur d'activité | Traiteurs & restaurants gastronomiques |
| Slogan | A Recipe to End Hunger on the Streets of NYC |
| Synopsis | A radical idea in the mission to erase hunger in NYC Fare Share Friday is a way for all those associated with Crossroads Community, soup kitchen guests, pantry shoppers, shelter guests, food rescue volunteers, financial supporters, cooks and staff, to sit side-by-side and share with the broader community an extraordinary dinner. In doing so, we can start to help end hunger in our community— making life better for all. |
| Philosophie | This OOH and online poster utilizes the street as one of the main visual ingredients. |
| Problème | Fare Share Friday is a special event to unite the community around the mission to end hunger on the streets of New York. |
| Résultat | This poster has helped raise much-need money for the Crossroads Community Soup Kitchen and Food Pantry. Since its launch in Novermber 2016, donations have exceeded $50,000. |
| Type de média | Presse & publications |
| Plus d'info | http://www.faresharefriday.org |
| Responsable de la création | Kathy Delaney |
| Directeur de création | Carolyn Gargano |
| Directeur de création | Scott Carlton |
| Acheteur d'art | Sandra Locke |
| Impression | Linda Ellis |
| Retouch Artist | Andrew Pickett |
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