Crossroads Community Soup Kitchen - "Meet the Spokespoon"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Etats-Unis

10201

Titre	Meet the Spokespoon
Agence	Saatchi & Saatchi Wellness
Campagne	Meet the Spokespoon
Annonceur	Crossroads Community
Marque	Crossroads Community Soup Kitchen
Mise en ligne	Mars 2017
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?” Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community.
Résultat	In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City.
Type de média	Expérience extérieure interactive
Longueur	45 seconds
Plus d'info	http://www.saatchiwellness.com/
Responsable de la création	Kathy Delaney
Director of Content Creation	Steve Pytko
Creative Director, Art	Carolyn Gargano
Creative Director, Writer	Scott Carlton
Film Editor	Dayn Williams
Production	Linda Ellis
Assistant de Production	Luke Gargano
Film Director	David Hubatsek