Kyra Roest

Kyra Roest

Founder at AD BUSINESS
Amsterdam, Pays-Bas

A propos

If one could have been born and raised in advertising, it is Kyra. With her experience in working on agency and client side since 1997 she developed a strong combination of commerce and knowledge in this industry. 

Kyra Roest is a strong advertising professional who knows how to translate a broad strategical marketing communication vision into the digital area. Specifically the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization.

As president of the IAA Dutch Chapter (since September 2013) she connected several different associations to work together. Both on national level, by organizing the new years congress with five different organizations, as well on international level by getting the IAA global present at Cannes Lions for the first time in 2015. She was selected VP IAA Europe since June 2016 till October 2018. After that VP Global Creativity.

After her Bachelor of Science Communication, she earned her Master’s degree in Brand Management at the Erasmus University in Rotterdam. She worked at several agencies in a strategic account role before she started her own agencies with partners. First Bohemia Amsterdam, after that dare to difr. Now she started ADBUSINESS Amsterdam. She founded the Embassy of Dutch Creativity and she is responsible for Epica Awards in Amsterdam. Besides that she’s a guest lecture in advertising and psychology at The New School in Amsterdam.

Unlike everyone who connects people nowadays, Kyra is one 'avant la lettre'. She always has one goal in sight: the right skills and expertise have to be combined through people. Her 'seize the day'-energy is infectious. She knows that the right energy only gets you moving, but you need to set a goal to get somewhere. This is why she gets things done. 

  • Néerlandais - Native
  • Allemand - Pro
  • Français - Basic
  • Anglais - Pro


Partnerships Manager
Master Digital Design - Amsterdam University of Applied Sciences
September 2019 - Actuellement ici (11 mois)
Founded by the Amsterdam University of Applied Sciences (AUAS) and nine Dutch creative agencies (ACHTUNG! mcgarrybowen, BBDO Amsterdam, DDB Unlimited, Dept, Fabrique, MediaMonks, Mirabeau, Momkai, and Woedend!), the Master’s programme in Digital Design meets the market's need for the education of a new breed of digital designers: internationally-minded talented professionals inspired by an integrated perspective on 'people, planet, and profit'. Amongst the partners are VodafoneZiggo, Wereld Natuur Fonds (WWF), Google, ANWB, Gemeente Amsterdam and Philips Design.
Partner with us to support the future of the industry and contribute to the advancement of a new design culture. Reach out to us and become part of our digital design network.
Global VP Creativity
International Advertising Association
October 2018 - Actuellement ici (1 an 10 mois)
Global VP Creativity (since 2018)
Create opportunities to demonstrate the power of creativity in building brands and in all walks of life.
VP Area Director Europe (Jun 2016 – Oct 2018)
June 2018 - Actuellement ici (2 ans 2 mois)
What? An alliance of partners that help build your business through business development, positioning, stories, events and PR
Why? We love building creative businesses and help brands to find the right agencies
How? By connecting people and working together with accredited specialists
Founding mother
Amsterdam, Pays-Bas
January 2015 - Actuellement ici (5 ans 7 mois)
February 2014 - Actuellement ici (6 ans 6 mois)
Marketing communication freelance / ad interim, offline & digital advertising, client and agency side. I always have one goal in sight: the right skills and expertise have to be combined through people. My 'seize the day'-energy is infectious. I know that the right energy only gets you moving, but you need to set a goal to get somewhere. This is why I get things done. I am always exploring different things. All in the perspective of connecting. Both business and people. I have a profound love for innovation.

EPICA AWARDS | being epic in Amsterdam 2016
and they will return this year....

innr (marketing director a.i.)
Start-up in connected lighting
7/2014 - 1/2015

DARE TO DIFR (chief client happiness a.i.)
agency UX and product design
1/2015 - 4/2016

marketing plan relaunch
4/2016 - 5/2016

The New School (lecturer 3rd trimester, a.i.)
advertising & psychology first year students

Publicis (holiday replacement CSD)
7/2016 - 8/2016
Head of Business (a.i.)
Amsterdam, Pays-Bas
2016 - 2017 (1 an)
Burst is a global digital production agency and creates online brand stories as campaigns, websites and webshops.

Burst was named in the Dutch Emerce 100 as the number one agency in the Netherlands for know-how, price, quality and reliability. We were proclaimed the second-best agency in the Netherlands for customer satisfaction in the Fonk Red Alert 2015. Deloitte Fast 500 named us as one of the fastest-growing internet firms in the EMEA (Europe, Middle East and Africa) region three years running.

Kyra joins Burst as Head of Business:
IAA Dutch Chapter
September 2013 - January 2017 (3 ans 4 mois)


Bachelor of Science (BS) - Communication

1992 - 1997 (5 ans)

Master's degree in Brand Management

Autres activités professionnelles

Orange Lions

Representative Cannes Lions
May 2017 - Actuellement ici (3 ans 3 mois)

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