If one could have been born and raised in advertising, it is Kyra. With her experience in working on agency and client side since 1997 she developed a strong combination of commerce and knowledge in this industry.
Kyra Roest is a strong advertising professional who knows how to translate a broad strategical marketing communication vision into the digital area. Specifically the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization.
As president of the IAA Dutch Chapter (since September 2013) she connected several different associations to work together. Both on national level, by organizing the new years congress with five different organizations, as well on international level by getting the IAA global present at Cannes Lions for the first time in 2015. She was selected VP IAA Europe since June 2016 till October 2018. After that VP Global Creativity.
After her Bachelor of Science Communication, she earned her Master’s degree in Brand Management at the Erasmus University in Rotterdam. She worked at several agencies in a strategic account role before she started her own agencies with partners. First Bohemia Amsterdam, after that dare to difr. Now she started ADBUSINESS Amsterdam. She founded the Embassy of Dutch Creativity and she is responsible for Epica Awards in Amsterdam. Besides that she’s a guest lecture in advertising and psychology at The New School in Amsterdam.
Unlike everyone who connects people nowadays, Kyra is one 'avant la lettre'. She always has one goal in sight: the right skills and expertise have to be combined through people. Her 'seize the day'-energy is infectious. She knows that the right energy only gets you moving, but you need to set a goal to get somewhere. This is why she gets things done.