Reza BASSIRI

I am a french creative thinker, designer, photographer, illustrator. Coming from a family of artists, I naturally grew a passion for illustration. I would draw everywhere with anything (I was told that at age two, poop was used once on a wall – lucky parents)… Listening to a wide variety of music and having a keyboard at home, my second passion developed in the form of music. Later in junior high school, I started writing electronic dance music with friends and by the end of high school, we had a complete home studio and two released tracks on the european markets. With music, I could express my love of graphic design with the covers and videos I imagined. After graduation my dream came true when I was accepted to study Graphic Design at the ArtCenter College of Design in Pasadena, California where I was given the nickname "The orangeman".

After four years of creative craze at the ArtCenter, I returned to Paris to found my record label Pink Thing and continue freelancing as The orangeman. I started teaching at the parisian branch of Parsons School New York once a week. In late 2006, I was hired at Euro RSCG C&O (Now Havas Worldwide Paris) as Senior Art Director doing weird and creative stuff that would probably never see the light of day but my first project won an international pitch for a global bank's brand expression to my surprise! The following year, I was given the position of Creative Director of Design at the agency, and took on all corporate Digital offerings.

In mid 2012, I joined Carré Noir, one of French leading agencies (groupe Publicis), to take on the position of Executive Creative Director, leading 7 Creative Directors and about 50 Art Directors in the fields of Packaging, Branding, Corporate Identity, Retail and Digital. I have had the privilege of working on amazing projects with talented people. In parallel, I have kept The orangeman, work on my photography and illustration.