Thomas Jamet

Thomas Jamet

Chief Executive Officer at IPG Mediabrands France
Paris, France

A propos

# 15 years track record in strategy, media, digital marketing and branded content.
# Expert in Strategy, connecting brands to consumers through media innovation
# Thought leadership in IMC, Communication Planning, digital and branded content
# Intrapreneur. Pioneer in creating and growing businesses
# Manager of + 95 people on local and international clients

What I love : growing businesses, igniting breakthrough vision, conceptualize and orchestrate innovation-led strategies. Taking responsibility for transforming ideas into profitable business for brands through innovation.

Previous to my role as CEO of IPG Mediabrands France, I was member of the board and Chief Strategy and Innovation Officer for ZenithOptimedia. I founded deepblue (Dentsu Aegis Network) and ReLoad (Publicis Media), both Communications Planning entities, then founded Newcast and Moxie, content and creative divisions for Publicis Media.

I have overseen the development of integrated branded content campaigns that built image and business for brands like Ralph Lauren, Chloé, Clarins, Renault, Swarovski, Tic-Tac, Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier... and assumed a lead role in Starcom and Zenith Optimedia New Business due to strategic strengths and conviction skills, helping winning major accounts.

I am the author of two essays, teacher in Sciences Po & keynote speaker in major communication events (Cannes Lions, MIPCube, MIDEM, Cristal Festival…)

Please visit my blog : or follow me on Twitter :

Specialities: Integrated Marketing Communication, Strategic Planning, Communication Planning, Advertising, Branded Entertainment, Brand Positioning & Branding, Innovation, Creative Team Leadership, Social Media, Luxury expertise, Consumer Insights & Market Research, Web / Social Content Development, International Coordination, Strategic Partnerships, Postmodernity, Heavy Metal.

Expérience par secteurs


Chief Executive Officer
IPG Mediabrands France
February 2015 - Actuellement ici (5 years 6 months)
CEO of the French office. 95 people.

Agencies : UM, Initiative, Cadreon, Orion.

Clients : Johnson & Johnson, Patek Philippe, Amazon, Quick, MAIF, Nuxe, CNIEL (EMF), Turkish Airlines, Lixir, Bridgestone, Dominos Pizza, GoPro...

IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.

IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world’s biggest brands. IPG Mediabrands’ network of agencies includes UM, Initiative, BPN and Orion Holdings as well specialty business units including Magna Global, Cadreon, Ansible, Society, Reprise, Rapport and the IPG Media Lab.

IPG Mediabrands. Dynamic by Design.

For more information, please visit our website at and follows us on Twitter at @IPGMediabrands or Like us on Facebook:


Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, Out-Of-Home Advertising
Lecturer - "Contents and Entertainment in the Digital Age"
75007 Paris, France
January 2015 - Actuellement ici (5 years 7 months)
Lecture in English to international students of Ecole de la Communication (Master of Institut d'Etudes Politiques de Paris). Lecture with Pierre Robinet.
President - Branded Content and Innovation Commission
February 2011 - Actuellement ici (9 years 6 months)
UDECAM (Union des Entreprises en Conseil et Achat Media) : Union of French Media Agencies : President of Branded Content and Innovation Commission since 2011, animating debates among media agencies professionals. Association loi 1901 (Dentsu Aegis Network, Havas Medias, IPG Mediabrands, GroupM, Vivaki...)
Chief Strategy and Innovation Officer
ZenithOptimedia Group I The ROI Agency
September 2014 - January 2015 (4 months)
Thomas Jamet explique sa nouvelle fonction de Directeur général du groupe ZenithOptimedia en charge des stratégies et de l'innovation
Radio France
September 2013 - September 2014 (1 year)
Each Tuesday live on French National News Radio « France Info » at 9 :20am, analyzing in 3 min. «the picture of the day » with a digital edge.

Listen to the radio chronicles here :
CEO / Président
March 2012 - September 2014 (2 years 6 months)
ZENITHOPTIMEDIA (Zenith, Optimedia, Performics, Moxie) - Leading planning & media buying agency group (Publicis Groupe) - Board Member

MOXIE - Full-service advertising, branded content, digital social and special operations agency
Chief Executive Officer & Founder

Manage digital creative, social media, special operations production functions of ZenithOptimedia Groupe, overseeing a P&L of several million euros revenue and 45 members team. Link with Moxie in Atlanta, New York, Los Angeles and Amsterdam.

Developed and launched integrated, multi-channel branded entertainment campaigns that propelled brands to build image and business : Chloé, Clarins, Renault, GDF SUEZ, Swarovski, Ralph Lauren, Tic-Tac (Ferrero), Blackberry, HTC, Orange, L’Oréal Paris, L’Oréal Men Expert, Garnier.

Led the successful WW market launch of Renault Twizy with a worldwide acclaimed branded entertainment campaign starring David Guetta that helped the brand to rise brand image assets and win of massive earned media

Strongly contributed ZenithOptimedia to be the only agency in the world to obtain a A or A+ RECMA rate for nine consecutive years on competititvity and product quality items and make the agency number two in billings in the French market, surpassing Carat.

Successfully leads Ralph Lauren account for Europe and Middle East : media planning and buying, digital strategy. Launch of e-commerce site, launch of new range Denim & Supply.

Supervised international social media tools development : « Social Tools » (nominated at UK Social Media Award 2013 as Best technology) and « Content Audit » methodology

With Moxie teams, overseen worked with artists such as David Guetta, Metronomy, The Ting Tings, Electric Guest, Brisa Roché to create meaningful and relevant music or experiences for brands.

Leveraged strengths in P&L management to end each year an average of two digits revenue evolution, high profitability and diversification share inside Group’s revenues
Lecturer : Media in the Global & Digital Era
75007 Paris, France
September 2011 - December 2013 (2 years 3 months)
« Media in the Global and Digital Era » IEP Paris (SciencesPo) since 2011 for 50 international students, Also teacher at Sup de Pub Paris & Lyon, CELSA Paris, ISCOM Paris.
September 2011 - June 2013 (1 year 9 months)
• « Mythological Renaissance, Imagination and Myths in the Digital Era » (François Bourin Editeur, 2011), foreword by Michel Maffesoli / Awarded as « Most Influent Essay of the year on Digital » at HubAwards / HubForum 2012) / Sold at 2500+ copies

• «The New Stakes of Branded Content » (Pearson Village Mondial Editeur , 2013), foreword by Olivier Altmann – with interview of David Droga and Avi Savar / Sold at 1500+ copies
Managing Director and Founder
Newcast (VivaKi - Publicis Groupe)
January 2010 - April 2012 (2 years 3 months)
Full-service advertising, digital, media and marketing services group (Publicis Groupe - VIVAKI (ZenithOptimedia, StarcomMediavest, Digitas, Duke/Razorfish)

Developed content marketing and branded entertainment-led programs for a variety of VivaKi agencies clients. Used an integrated approach to create entertainment platforms for clients to build their brands image and business. Overseeing a P&L with million euros revenue and 15 members team. Headed the production teams of VivaKi. Worked for clients like Swarovski, Nissan, Ralph Lauren, Richemont, Nestlé, L’Oréal, Bouygues Telecom, Procter & Gamble, Toyota…

Selected Accomplishments:
• Created Branded Content and Entertainment expertise inside a media group. Expanded a business led by classic « special operations » to a full-strategic branded content product, generating 100% revenue increase in two years by consistently delivering results and ensuring client satisfaction.
• Closed new accounts with business-development, including a huge win with Coke Zero for whom Newcast designed a one-year-and-a-half multi-countries entertainment program with a lead role role on advertising, PR, street, design and packaging agencies and negotiating deals with partners like Activision, Sony Playstation or UBISOFT.
• Succesfully drove a pitch for P&G organized between TF1, M6, Banijay (production company) to develop a great Branded Content platform on TV and digital. Result was « BabyBoom », aired on TF1 (Grand Prix du Brand Content 2012, developed with Shine (production house).
• Successful leading strategic role in pitches like Coca-Cola (Starcom), LVMH (Performics), Les Mousquetaires (ZenithOptimedia), Guerlain (Duke/Razorfish)…
Rock Manager
Rock N'Roll
September 2005 - December 2011 (6 years 3 months)
Rock Manager / Artistic Director / Promoter.

Helped french and international artists on their career development. Negotiated and dealed with majors (Universal, SONY) and indie labels (Discograph, MVS records). Worked with artists like Stuck In The Sound, Ed-Äke, Kristov Leroy, Emma Daumas, Cocovan, Hopper, The Driven, Pony Pony Run Run, Jeff Scott Soto. Founder of NEVER ENTERTAINMENT, independent management structure.
Managing Director and Founder : ReLoad
Paris, France
September 2005 - January 2010 (4 years 4 months)
Strategic Planning and Media Expertise Director of Publicis Groupe Media.

Designed integrated digital and media platforms with successful business development for brands like Richemont, LVMH, Disneyland Paris, L’Oréal, Cadbury, Voyages SNCF, Activision...

Strategic planning leading role in pitches : Nestlé, Lagardere, Cadbury, United Biscuits, Mars, Bouygues Telecom (Digital)…

Consulting for veuve Clicquot,, SFR, Prisma, Radio France, Le Mouv’, Microsoft, Veolia, XBOX 360, successful launch of Garnier "Take Care" signature and GQ Magazine…
Founder & Senior Consultant : deepblue
Dentsu Aegis Network
2004 - 2005 (1 year)
* AEGIS MEDIA (Carat, Vizeum, Isobar, Posterscope) -- Leading Planning & buying agency group

Sept. 2002 to Sept. 2005
Strategic Planner
DEEPBLUE, Senior Consultant & Founder

Strategic Planner 360 and strategic planning consultancy for Coca-Cola (successful products launches of Burn / Blak / Coke Light), launch of Microsoft XBOX 360, consultancy for EMI Virgin, Monoprix... Consumer Insights consultancy for Renault, La Poste, Fiat, BMW, Mini, Durex, SIG, Quiksilver, Bouygues Telecom, Danone.

Author of Carat Trendsbook from 2002 to 2004.


Master, Communication

2000 - 2002 (2 years)

Master, Sociologie Politique et Philosophie Politique

1999 - 2000 (1 year)

Certificate of Higher Education, European Business Law

1998 - 1999 (1 year)

Licence, Droit

1995 - 1998 (3 years)

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