| Titre | The Price of Equality |
| Agence | Phantasia | Wunderman |
| Campagne | The Price of Equality |
| Annonceur | Scotiabank |
| Marque | Scotiabank |
| Date de première diffusion/publication | 2018 / 5 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Philosophie | Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. |
| Type de média | Etude de cas |
| Longueur | |
| Chief Creative Director | Jose Aburto |
| Head Of Art | Augusto Landauro |
| Creative Director | Diego Sugai |
| Copywriter | Diana Flores Luna |
| Directeur artistique | Diego Izquierdo |
| Designer | Miguel Ucañan |
| Illustrateur | Rolando Aquije |
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