Aldi - "Ebanana Scrooge "

McCann London

McCann London London, Royaume-Uni

11182

Marque: Aldi
Pays: Royaume-Uni

Annonceur: Aldi

Titre	Ebanana Scrooge
Agence	McCann London
Campagne	Ebanana Scrooge
Annonceur	Aldi
Marque	Aldi
Date de première diffusion/publication	2021 / 11
Secteur d'activité	Grande distribution
Philosophie	England footballer Marcus Rashford MBE has joined forces with supermarket giant Aldi for its Christmas TV ad - as part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period. Created by McCann UK, the ad, which premieres on Thursday 11th November, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary. There was public outcry when a teaser video featuring only Ebanana Scrooge appeared on social media over the weekend, leaving fans fearing for the fate of the nation’s favourite carrot. The animated Yuletide story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family. Marcus, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children. Marcus Rashford MBE, said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign. “For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.” Aldi currently works with Neighbourly - who link businesses to charitable organisations in local communities – to donate its surplus food to local causes. Neighbourly CEO, Steve Butterworth, comments: "We're delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas. These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes." This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 5 million views online.
Type de média	Film Web
Longueur	80 seconds
Montage	Marshall Street Editors
Audio	Wave Studios
Marketing Director	Sean McGinty
Marketing Director	Adam Zavalis
Marketing Manager	Jennifer Thomas
Responsable de la création	Dave Price
Creative Lead	Andy Fenton
Creative Lead	Clive Davis
Directeur associé	Laura Mckinlay
Business Director	Jane Colbeck
Senior Account Manager	Cara Harcombe
Responsable de la TV prod	Lucy Moore
Head of Effectiveness	Jamie Peate
Group Strategy Director	Darren Hawkins
Maison de production	Psyop
Réalisateur	Todd Mueller
Réalisateur	Kylie Matulick
Réalisateur	Kyle Cassidy
Chief Executive Producer	Justin Booth-Clibborn
Executive Producer - Live Action	Noah Goldsmith
Producteur exécutif	Joe Maggiore
Maison de production	Riff Raff Films
Producteur exécutif	Tracey Cooper
Producteur	Paz Parasmand
Directeur de la production	Charlotte Jones
Directeur de la photo	Matt Fox
Monteur	John Mayes
Sound Engineer	Parv Thind