| Titre | Porcelain Bones (French) |
| Agence | HUMANSEVEN |
| Campagne | Porcelain Bones |
| Annonceur | Amgen Inc. |
| Marque | AFLAR |
| Date de première diffusion/publication | 2016 / 10 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur artistique | Aurélien Bigot |
| Concepteur / rédacteur | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| Réalisateur | Les Colts |
| Responsable de la création | Xavier Beauregard |
| Maison de production | Wanda Paris |
| Réalisateur | The CABS |