|Titre||White Claw Hard Seltzer|
|Agence||Rothco, part of Accenture Interactive|
|Campagne||White Claw Hard Seltzer|
|Annonceur||Mark Anthony Brands|
|Marque||White Claw Hard Seltzer|
|Date de première diffusion/publication|
|Secteur d'activité||Bières, cidres|
|Philosophie|| White Claw Hard Seltzer, the no 1. Hard Seltzer brand that has taken the US by storm, is bringing the category to the UK and Ireland. Rothco, part of Accenture Interactive, helped launch the brand in the US and is again leading the launch campaign to introduce a new audience to the phenomenon that is White Claw.|
In the UK and Irish markets, Rothco, part of Accenture Interactive and White Claw chose to carry through the brand’s unique monochrome aesthetic and the legendary ‘White Claw Wave’ – that have become so well recognised in the United States – to the new campaign.
Due to the pandemic, Rothco, part of Accenture Interactive had to readdress what would work as a launch campaign in a world confined by restricted travel and social distancing. As a result, the brand will be introduced almost exclusively online, through online video, digital display and social.
The campaign spots and social content are shot in the White Claw brand’s distinctive monochrome. In some of the films a surfer ascends from under a crystal-clear wave, whilst others focus on the waves themselves as they sparkle, break and undulate across the screen. The suite of ads echoes the brand’s ideals of ‘a wave of pure refreshment like nothing you’ve ever tasted before’.
The refreshing beverage of sparkling water with alcohol, most commonly called hard seltzer, was among some of the most popular drinks in 2019, commanding over 60% market share in the US and saw total sales up by over 240%. The category is currently valued at over $2.5billion in the US.
White Claw Hard Seltzer is made with sparkling water, triple distilled spirit and a hint of natural fruit flavour and heralds in a new era of drinking experiences. With only 95 calories per can, White Claw is gluten free, has an ABV of 4.5% is naturally flavoured and contains no artificial sweeteners. This has been a hit with consumers who are seeking better options to suit their active lifestyles.
|Type de média||Digital|
|Bande son||Living the Dream|
|Post production||MPC LDN|
|Responsable de la production||Margaret Levingstone|
|Directeur de la création||Jen Spiers|
|Equipe créative||Emma Sharkey|
|Equipe créative||Ray Swan|
|Finished Artist||Gerry Cole|
|Directeur de clientèle||Bradley Luo|
|Directeur associé||Miriam Hendrick|
|Senior Account Manager||Sean Cushen|
|Directeur des stratégies||Casey Smyth|
|Producteur, agence||Vita Mak|
|Maison de production||Creature Music|
|Maison de production||unit9|
|Directors||A Common Future|
|Producteur exécutif||Andrew Davies|
|Directeur de la photo||Daren Crawford|
|Directeur de la photo||Rick Rifici|
|VFX & CG Supervisor||Jake Nelson|
|VFX & CG Supervisor||Carsten Keller|
|Nuke Artist||Andrew Roberts|
|Post-production Producer||Sol Tiigah|
|Producteur exécutif||Dafydd Upsdell|
|Post production||Screen Scene|
|Post-production Producer||Anne-Marie Downes|
Through his career he's had the opportunity of working in some of...
Specialties: Production of digital, print, outdoor, POP, collater...
For the past two years, Blanca Gómara has been the Executive Crea...
We are a creative communications agency with the spirit and passi...
I’m Malin Hanås, a Creative Director at POKE in London. I’ve...
Eric Weisberg is Global Chief Creative Officer at Doner, where he...
Australian-born, New Zealand-trained, and now I have my two feet...