Andrew Davies
Directors' Representative at UNIT9
Lnodon, Royaume-Uni
TitreWhite Claw Hard Seltzer
Agence
Campagne White Claw Hard Seltzer
Annonceur Mark Anthony Brands
Marque White Claw Hard Seltzer
Date de première diffusion/publication
Secteur d'activité Bières, cidres
Philosophie White Claw Hard Seltzer, the no 1. Hard Seltzer brand that has taken the US by storm, is bringing the category to the UK and Ireland. Rothco, part of Accenture Interactive, helped launch the brand in the US and is again leading the launch campaign to introduce a new audience to the phenomenon that is White Claw.

In the UK and Irish markets, Rothco, part of Accenture Interactive and White Claw chose to carry through the brand’s unique monochrome aesthetic and the legendary ‘White Claw Wave’ – that have become so well recognised in the United States – to the new campaign.

Due to the pandemic, Rothco, part of Accenture Interactive had to readdress what would work as a launch campaign in a world confined by restricted travel and social distancing. As a result, the brand will be introduced almost exclusively online, through online video, digital display and social.

The campaign spots and social content are shot in the White Claw brand’s distinctive monochrome. In some of the films a surfer ascends from under a crystal-clear wave, whilst others focus on the waves themselves as they sparkle, break and undulate across the screen. The suite of ads echoes the brand’s ideals of ‘a wave of pure refreshment like nothing you’ve ever tasted before’.

The refreshing beverage of sparkling water with alcohol, most commonly called hard seltzer, was among some of the most popular drinks in 2019, commanding over 60% market share in the US and saw total sales up by over 240%. The category is currently valued at over $2.5billion in the US.

White Claw Hard Seltzer is made with sparkling water, triple distilled spirit and a hint of natural fruit flavour and heralds in a new era of drinking experiences. With only 95 calories per can, White Claw is gluten free, has an ABV of 4.5% is naturally flavoured and contains no artificial sweeteners. This has been a hit with consumers who are seeking better options to suit their active lifestyles.
Type de média Digital
Longueur
Bande son Living the Dream
Post production
Responsable de la production
Producteur
Directeur de la création
Equipe créative
Equipe créative
Finished Artist
Directeur de clientèle
Directeur associé
Senior Account Manager
Stratégie
Directeur des stratégies
Producteur, agence
Monteur
Maison de production
Maison de production
Directors
Producteur exécutif
Producteur
Directeur de la photo
Directeur de la photo
VFX & CG Supervisor
VFX & CG Supervisor
Nuke Artist
Post-production Producer
Producteur exécutif
Télécinéma
Post production
Post-production Producer
Son

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