Saurabh Dahiya
Planning Director at Impact BBDO Dubai
Emirats Arabes Unis
TitreThe Boy Nobody Could See
Campagne Show Yourself
Annonceur Centrepoint
Marque Centrepoint
Date de première diffusion/publication
Secteur d'activité Grande distribution
Philosophie Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign.

Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion.
Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty.
Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds.
Type de média Télévision & Cinéma
Online Editior
Edit Company
Marketing Manager
Head of Marketing
General Manager
Directeur de la création
Directeur de création associé
Agency Production
Responsable de budget agence
Responsable de budget agence
Account Director
Account Director
Music Supervision
Edit Assistant
Chef décorateur
Maison de production
Producteur exécutif
Producteur exécutif
Directeur de la photo

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