| Titre | Thonet Vs. Tobias |
| Agence | thjnk Hamburg |
| Campagne | CHAIRS |
| Annonceur | IKEA |
| Marque | Ikea |
| Date de première diffusion/publication | 2018 / 3 |
| Secteur d'activité | Ameublement |
| Synopsis | Everyone has one particular chair where they throw all their stuff. Maybe even a designer chair. Of course, when the chair is covered with clothing, you can’t really see it anymore. So why spend a fortune on what's basically a glorified coat hanger? You’re better off buying an affordable alternative: a chair like Odger, Tobias or Svenbertil from Ikea. |
| Type de média | Poster |
| Responsable de la création | Armin Jochum |
| Directeur de création | Matthäus Frost |
| Directeur de création | Karl Wolfgang Epple |
| Head of Marketing | Heiko Klauer |
| Head of Advertising | Tobias Vogler |
| Agency | Loved GmbH |
| Directeur Général | Hendrik Heine |
| Directeur Général | Mieke Haase |
| Responsable de budget agence | Hendrik Heine |
| Responsable de budget agence | Katharina Form |
| Directeur artistique | Marie-Therese Humer |
| Head of Photo Department | Peggy Wellerdt |
| Final Art Work | Christian Schemath |
| Final Art Work | Hilko Wiegmann |
| Agence Média | WPP Group |
| Planneur Media | Jan Güntner |
| Planneur Media | Lina Pesch |
| Digital Artwork | David Kowalski |
| Photographe | Dirk Weyer |
| Photographer Assistant | Susam Sobotta |
| Studio Manager | Carolin Sonnenschein |
| Styling | Marina Melentieva |
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Got a problem with me ? Is it 'cause I ain't black ?
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Different outside. Same inside.
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What do you call a pale cola ? "Cola" you racist.
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Do people have to be white and colas black ?
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