Oversees 20 brands and $4M office for $26M advertising agency. Responsible for strategic planning, marketing, brand and campaign development, business development, talent development and P&L. Manages 40 FTEs.
✺ Architected and implemented strategic business development infrastructure; grew YOY revenue by 25%.
✺ Established culture of accountability and continuous improvement; achieved 90% staff retention.
✺ Recruited and on-boarded 12 mid-senior level leaders; expanded client base from 7 to 14 in 12 months.
✺ Authored integrated campaign for new B2C client; achieved 600% ROAS, increased YOY revenue by 31%.
✺ Overhauled strategy and creative for B2B brand; raised MQLs by 48% without increasing annual spend.
✺ Won 17 local, 2 national American Advertising Awards (ADDYs); awarded “Best Place to Work” by Ad Age (2017).
Work with interesting brands like Implus (TriggerPoint, Harbinger, FuelBelt, Perfect Fitness, Balega, Forcefield, Sof Sole, YakTrax), HOLT CAT, Kestra Financial, CITGO, Smile Doctors, NationsHearing, The Long Center, The Trail of Lights, AFAM Capital, Dell Technologies, KMFA, Lighthouse Insurance, Prepared Insurance, Boomerang's Pies and USAA